RMS has integrated its hospitality management platform with GuestRevu, enabling operators to automate guest feedback collection and generate real-time, AI-driven insights across the guest journey.
The integration is designed to help hotels, motels, serviced apartments, short-term rentals and campgrounds capture and act on guest sentiment more efficiently, addressing increasing pressure to respond quickly to evolving customer expectations while managing daily operations.
Through the connection, GuestRevu securely accesses reservation and guest profile data within RMS, allowing surveys to be automatically deployed at multiple touchpoints, including before arrival, during a stay and after departure.
The responses are aggregated into GuestRevu’s reporting dashboards, where operators can monitor sentiment, identify trends and access AI-enhanced analysis.
The combined system aims to address a common operational gap, as many hospitality businesses continue to rely on manual processes or disconnected tools to gather feedback, limiting their ability to respond in a timely and coordinated manner.
According to a press release, Cameron Gough, chief product officer at RMS, said the integration focuses on improving how operators use feedback rather than how it is collected.
“Collecting feedback isn’t the challenge, acting on it is,” Gough said. “Too often, insights arrive too late or sit across disconnected systems. By integrating with GuestRevu, we’re helping operators capture feedback at the right moments and turn it into something immediately useful, whether that’s resolving an issue during a stay or improving performance over time.”
GuestRevu Founder and CEO Chris Alexandre said the integration reflects a broader demand among operators to maximize existing technology investments rather than adopt additional standalone tools.
“Hoteliers have so much tech available to them, but they’re increasingly looking to work smarter with the systems they already use, meaning integrations like this become increasingly important,” Alexandre said.
“By integrating with RMS, we’re making it easier for hoteliers to capture meaningful guest insight throughout the journey so they can spot opportunities sooner, address issues faster, and make more confident decisions that improve both the guest experience and business performance,” Alexandre added.