In a bold move that redefines the recreational vehicle (RV) industry, Kunes Auto & RV Group has announced a series of groundbreaking initiatives for 2024, under the banner of its Camp Critical Program.
Spearheaded by Ron Baker, the new head of the RV division, these initiatives are set to improve the RV ownership experience, challenging traditional norms and positioning Kunes as a disruptive force in a sector known for its conservative approach.
This strategic shift not only addresses common industry challenges but also underscores Kunes’ commitment to innovation and customer satisfaction.
Central to the Camp Critical Program is the “No Drop” Express RV Service, a revolutionary concept designed to alleviate the inconvenience and frustrations that RV owners often face during maintenance, according to a press release.
This service allows for on-site repairs without the need to unhitch the RV, a stark contrast to the time-consuming practices of traditional RV service. By redefining the rules of RV maintenance, Kunes Auto & RV Group is not just servicing RVs; they are transforming the way owners experience and enjoy their recreational vehicles.
According to the company’s website, another pillar of the Camp Critical Program is Kunes RV’s proactive approach to warranty service. In an industry notorious for prolonged repair times due to bureaucratic hurdles, Kunes RV boldly addresses warranty issues upfront, bypassing the traditional process of waiting for manufacturer approval.
This strategic approach not only aims to reduce downtime for RV owners but also challenges the conventional practice of attributing delays to external factors beyond the dealership’s control. By taking responsibility for warranty repairs upfront, Kunes RV transforms the customer experience, building trust and confidence among RV owners.
Complementing these services is the introduction of an innovative QR code system, designed to simplify the learning curve associated with RV operation. This system provides instant access to a comprehensive library of how-to videos for each RV, disrupting the conventional approach to customer education and post-purchase support.
From leveling and water systems to heating, cooling, and more, these videos cover a wide range of topics, empowering RV owners with the knowledge and skills to manage their vehicles effectively.
The Camp Critical Program is a reflection of Kunes Auto & RV Group’s overarching philosophy of proactive customer care. Founded in 1996 in Delavan, Wisconsin, the group has grown to over 40 locations, defying the traditional landscape of the RV industry.
Known for its motto – Faith, Family, and Giving Back – Kunes Auto & RV Group employs over 1,800 people and donates 10% of its yearly net profits to local charities. This commitment to community and customer care is evident in their innovative approach to RV service and maintenance.
Kunes Auto & RV Group’s disruptive approach is further highlighted by their numerous accolades, including multiple “Automotive News’ Best Dealerships to Work For” awards. By challenging conventional practices and fostering a culture of innovation, Kunes continues to lead the charge in reshaping the RV ownership journey.
Their initiatives not only save time but also enhance the overall customer experience, allowing RV owners to seamlessly continue their camping experience with minimal interruption.
For more information about Kunes Auto & RV Group and its offerings, visit kunesrv.com.