Winnebago Industries and the Minnesota Twins have announced the third year of their collaboration as the team’s Official Outdoor Adventure Partner, introducing a new fan-focused activation titled “Seen in the Wild”.
According to a press release, the campaign transition moves the partnership’s focus from inside Target Field to the open road, highlighting the connection between baseball and the outdoor lifestyle throughout Minnesota and the Upper Midwest.
At the center of the initiative is T.C. Bear, the Twins mascot, who will travel to schools, parades, and community events in a custom-wrapped Grand Design Lineage Series VT.
This purpose-built adventure van, dubbed “T.C.’s Bearmobile,” will be featured in more than 350 annual appearances, including the Minnesota State Fair and the Aquatennial.
“Outdoor adventure is at the heart of our brands and our culture,” said Amber Holm, Winnebago Industries chief marketing officer.
Holm noted that the partnership provides a “powerful platform” to celebrate the outdoor lifestyle with fans, whether they are at the ballpark or the campsite.
Fans can participate in the “Seen in the Wild” sweepstakes by capturing photos of the Bearmobile and sharing them on Instagram with the hashtag #seeninthewildsweepstakes.
Monthly winners during June, July, and August will receive tickets to “The Dock,” an exclusive 12-guest outdoor suite at Target Field featuring seating inspired by Chris-Craft and Barletta boats.
Sean Moore, Minnesota Twins executive vice president and chief revenue officer, stated that the partnership “continues to evolve in ways that authentically connect our brands, our fans and the communities we serve”.
Moore added that the campaign reflects a shared belief that Twins baseball is about celebrating the “outdoor experiences that define Twins Territory”.
Game-day activations will also return to Target Field, where fans can meet T.C. Bear and tour the Grand Design Lineage RV at the Gate 34 area before select home games.
The Gate 34 footprint will also feature camp-inspired food, beverages, and family-friendly outdoor games.
This partnership demonstrates a successful model for cross-industry branding that reaches a massive, localized audience. By integrating high-end adventure vans into community-centric sporting events, Winnebago Industries effectively lowers the barrier to entry for prospective owners and reinforces the RV as a versatile tool for community engagement and regional travel.