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Japanese-Inspired Campground Opens on Washington’s Coast

A Japanese-built campground, known as Campfield Long Beach, has opened on Washington’s coast. Developed by Snow Peak, a Japanese outdoor gear company, the campfield in Long Beach showcases a $20 million renovation of a former RV campground.

Spanning 25 acres, the campfield features tent sites, micro cabins, a sauna, a store, a lounge, and Japanese-style bathrooms. The site also boasts trees, meadows, ponds, and roaming deer, creating a natural environment for visitors.

Image by Snow Peak Campfield Long Beach via facebook.com/snowpeakcampfield

Forest bathing, a popular outdoor activity in Japan that involves relaxing and communing with nature, is also a highlight at campfield. “It’s just relaxing and being in nature,” Noah Reis, Snow Peak’s vice president of U.S. operations, said, as reported by the Tri-City Herald.

Another feature is the campground’s design. The campfield’s buildings are covered in charred wood paneling with honey-stained trim, and Earth-toned Snow Peak tents dot the meadows.

Image by Snow Peak Campfield Long Beach via facebook.com/snowpeakcampfield

Cars are not allowed beyond the parking lot, and campers use carts to transport their belongings, emphasizing the connection with nature.

Founded in 1958 by Yukio Yamai in Japan’s Niigata Prefecture, Snow Peak initially focused on outdoor gear. Three decades later, Yamai’s son, Toru Yamai, shifted the brand towards camping equipment, opening the company’s first campground in Japan in 2009. 

Image by Snow Peak Campfield Long Beach via facebook.com/snowpeakcampfield

The Long Beach location is Snow Peak’s first U.S. campground, adding to its 14 campgrounds in Japan. Long Beach was chosen for its coastal location and proximity to Puget Sound and Portland. The site, a former campground, was completely rehabilitated, including ponds and wetlands.

Image by Snow Peak Campfield Long Beach via facebook.com/snowpeakcampfield

Reis underscored the potential of Long Beach. “Long Beach has been kind of up-and-coming for a little while in terms of the other firms investing in it, building up the hospitality industry here,” Reis said.

Another feature is the various camping options, including DIY tent sites starting at $40 and tent suites at $120 per night, which include gear setup. At the premium end, jyubakos, or micro cabins designed by Japanese architect Kengo Kuma, start at $130 per night.

The Campfield also features an ofuro (spa) with a sauna lined in Hinoki cypress, a hot pool, and a cold-plunge pool.

The approach of Snow Peak’s Campfield in Long Beach offers valuable insights for developers and campground owners aiming to create appealing camping destinations. By providing a range of camping options, from DIY tent sites to premium micro cabins, the development caters to diverse customer preferences and budgets.

Additionally, the choice of Long Beach, with its scenic coastal location and proximity to Puget Sound and Portland, highlights the importance of selecting strategic locations that are both attractive and accessible.

For more information about Snow Peak Campfield Long Beach, visit snowpeakcampfield.com.

Featured image by Snow Peak Campfield Long Beach via facebook.com/snowpeakcampfield

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Hi, you might find this article from Modern Campground interesting: Japanese-Inspired Campground Opens on Washington's Coast! This is the link: https://moderncampground.com/usa/washington/japanese-inspired-campground-opens-on-washingtons-coast/