Under Canvas, a leader in upscale, outdoor hospitality, offering safari-inspired tented accommodations outside some of America’s most iconic national parks and monuments has become the first outdoor brand to join the prestigious Small Luxury Hotels of the World (SLH) portfolio.
“We’re proud to announce our new partnership with Small Luxury Hotels of the World, an unparalleled collection of individually curated, boutique hotels characterized by their unique charm, exceptional service, and anti-chain, anti-same philosophy. As the first outdoor resort brand in SLH’s esteemed collection, Under Canvas offers upscale accommodations, one-of-a-kind experiences, and unprecedented access to America’s most iconic national parks,” Under Canvas indicated in a LinkedIn post.
This landmark partnership includes nine Under Canvas properties and the inaugural ULUM resort, marking a new chapter in luxury outdoor accommodations.
Under Canvas, renowned for its upscale, safari-inspired tents and immersive outdoor experiences, has strategically positioned itself to enhance its global distribution and appeal to the travel agent business. This move is part of a broader initiative to expand the brand’s reach and cater to a growing segment of travelers seeking luxury in the wilderness.
The appointment of Libbie Rice as chief commercial officer is a key element of this strategy. Rice, with her extensive background in the travel industry, including a decade as co-president of Ensemble Travel, brings invaluable expertise to Under Canvas. Her responsibilities encompass revenue generation, distribution, and sales, pivotal areas for the brand’s growth and market presence.
Rice’s enthusiasm for her new role is palpable. She expressed her honor and excitement at joining a team committed to developing a brand that aligns with her passion for travel and the outdoors. Rice’s statement underscores the natural synergy between Under Canvas and SLH, reinforcing Under Canvas’ position as a leader in the glamping category and expanding its network to include refined travelers seeking unique outdoor destinations.
Kenan Simmons, SVP – Americas at SLH, highlighted the partnership’s significance, noting the increasing demand among luxury travelers for nature-immersive experiences. Under Canvas’ offerings, with their prime locations near iconic U.S. national parks and exceptional amenities, align perfectly with SLH’s commitment to providing sustainable luxury accommodations that prioritize environmental responsibility.
Under Canvas’ accommodations are a blend of luxury and nature, featuring king-size beds, USB charging packs, wood-burning stoves, and private bathrooms. The Stargazer Tent, a unique lodging option, allows guests to gaze at the stars through a special viewing window above the bed, enhancing the outdoor experience.
The brand’s commitment to an authentic outdoor experience extends to its resort programming. Guests can enjoy acoustic live music, daily yoga, and a range of off-site adventures like horseback riding and guided national park hikes. On-site guest experience coordinators offer personalized recommendations for local hikes and attractions.
Under Canvas’ signature main lobby tents, furnished by West Elm, and its communal dining experience, Embers, add to the unique blend of rustic charm and modern comfort. These elements create a communal hub for guests, fostering a sense of community and connection with nature.
The launch of ULUM Moab in Utah, the first property under the new ULUM brand, represents a foray into all-suite luxury outdoor resorts. This property features a full-service restaurant, dipping pools, rain showers, Aesop amenities, and wellness-oriented programming, including sound-bowl healing and starbathing.
Under Canvas’ environmental commitment is evident in its efforts to minimize its footprint in waste management, water use, and light pollution. This commitment is exemplified by Under Canvas Lake Powell – Grand Staircase, which has earned the distinction of being the world’s first Dark Sky-certified resort.
For outdoor hospitality operators and the industry at large, Under Canvas’ partnership with SLH represents a significant opportunity. It highlights the growing appeal of luxury outdoor experiences and sets a benchmark for sustainable, high-end outdoor hospitality. This collaboration not only elevates the profile of glamping but also encourages other operators to innovate and align with evolving traveler preferences for unique, environmentally conscious accommodations.
Photo courtesy of Under Canvas.
