U.S. Bank and Rollick have come together to create a unique RV and boat buying experience. The partnership has led to the inception of the U.S. Bank RV and Boat Marketplace, a first-of-its-kind platform provided by a U.S. financial institution.
The marketplace aims to streamline the purchasing process for recreational vehicles by offering a consolidated platform where prospective buyers can browse dealer inventory and secure financing from the comfort of their homes.
The digital platform is not only open to U.S. Bank customers but is also available to non-customers, underlining the institutions’ commitment to enhancing accessibility for all potential buyers.
RV and boat dealers who use U.S. Bank as a lender are eligible to participate in the program, adding their inventory to the platform without incurring any charges. This development marks a significant step forward in the vehicle selling and buying experience, aligning it with modern e-commerce trends.
The innovative marketplace has been launched on the U.S. Bank website, with plans underway to incorporate it into the U.S. Bank Mobile App soon. This move demonstrates the recognition of shifting consumer behaviors, acknowledging the surge in digital adoption that has taken place over the past decade.
“Digital adoption has doubled in the last decade and we know that consumers now have access to an incredible amount of information and research before making a purchase. This has changed the way consumers shop for just about everything,” said John Hyatt, executive vice president, Dealer Services with U.S. Bank.
“The new U.S. Bank RV and Boat Marketplace empowers clients within the shopping and financing phase of buying a recreation vehicle. With this new tool, clients can shop confidently and gain pre-approval within one streamlined and secure digital experience.”
The collaborative venture between U.S. Bank and Rollick, an industry leader in the recreational technology space, is set to benefit not just consumers but also RV and boat dealers and original equipment manufacturers (OEMs).
By facilitating a connection with qualified buyers through a trusted source, this collaboration will extend their reach to a broader customer base.
For RV dealers specifically, this initiative is a promising step towards overcoming traditional industry hurdles. In a market where customers often spend months researching and comparing options, the U.S. Bank and Rollick collaboration could significantly reduce purchasing lead times. Dealers will also have an opportunity to reach a wider audience than traditional methods allow, giving them the potential for greater sales volumes.
“Rollick is excited to work with U.S. Bank to deliver its new RV and boat buying experience,” said Jason Nierman, co-founder and chief revenue officer for Rollick.
“Our collaborative DNA, technology skillset and unique customer acquisition channels enable success across multiple dimensions for U.S. Bank.”
This strategic partnership exemplifies how traditional banking and innovative technology can converge to provide consumer-centric solutions, marking a significant milestone in the evolution of the recreational vehicle industry.
For dealers interested in learning more about the partnership and the new RV and boat buying experience, you may visit https://usbankdealers.rollick.io.