The Dyrt, a camping and RV app, partnered with Toyota Trucks to release the 2026 Camping Report Presented, marking the third consecutive year of the collaboration.
The report, scheduled for early 2026, provides detailed insights on American camping trends and behavior, offering campground owners, RV park operators, and outdoor hospitality professionals a data-driven resource for planning and marketing.
The 2026 edition of The Dyrt Camping Report has been “redesigned” to reinforce its position as the industry’s most-cited source of camping data.
Since its launch in 2021, the report has become a key reference for media outlets and industry stakeholders.
“The Camping Report started as an opportunity to learn more about how Americans camp and has become a responsibility to inform an entire industry on what is happening now and what is trending for the future,” Kevin Long, CEO of The Dyrt, said in a press release.
“And we can’t overstate the impact and credibility that the partnership with Toyota brings to this report. This is the third year we’ve produced this report in conjunction with Toyota Trucks and we’re confident that it’s our most in-depth and visually striking edition yet,” Long added.
The partnership incorporates real-life Toyota Truck drivers, referred to as Toyota Adventure Detourists, who share camping memories and favorite destinations reached in Toyota Tacomas, Tundras, 4Runners, Sequoias, and Land Cruisers.
Findings from the 2026 report indicate that Toyota Truck owners are 17 % more likely to take camping trips than the average camper and twice as likely to camp with dogs.
Additionally, they reported being 57% more likely to camp with parents, highlighting multi-generational camping trends.
“Toyota Trucks believes that the best adventures start with a detour, and I couldn’t agree more,” Sarah Smith, founder of The Dyrt, explained.
“Camping is all about finding new places and discovering the unknown in familiar territory. Every camping trip has the potential to be epic, and the drive there and the drive home are part of it. It’s the anticipation and the reflection. Camping is about making memories,” Smith added.
The report draws from multiple surveys conducted with thousands of campers, U.S. residents, and camping property owners across all 50 states.