“As a testament to our long-term commitment to globalinnovation, we’ve developed an electrification strategy, which harnesses emerging technologies and allows us to develop best in class user experiences, uniquely fitted for our brands with global leading experts and partners in the electrification space,” President & CEO Bob Martin said in a presentation.
In a virtual media briefing, themaker unveiled the eStream and Vision Vehicle (TVV).
If the firstconcept’s name rings a bell, it’s because THOR’s first trailer concept builds on the classic AirStream loved by many. and modernized, the new concept is named eStream. It is powered by THOR’s high-voltage chassis and allows for fast charging.
According to the company, the eStream improves range fortow and gas mileage for traditional tow . In its partnership with ZF, and its European subsidiary Erwin Hymer Group, developed the technology specifically to extend the range of towing for .
A notable feature of the eStream is that it can be operated from the user’s digital device. After unhitching the tow vehicle, users can remote-control park the unit.integrated new ADAs sensors, which enable safe remote-controlled parking.
Themaker’s second concept is Vision Vehicle (TVV). This B+ concept uses an chassis that the company developed with Roush. Designed using range-extending technology and a smart integrated fuel cell, the TVV boasts an average non-stop distance of about 5 hours or 300 miles of range.
TVV sleeps two and lets its users boondock while using all appliances for up to a week. It also features aroof that maximizes power generation capabilities. Its low-flow water feature helps conserve water for an extended period of off-grid .
The knownalso discussed its eMobility strategy built upon technology pillars. The first pillar is a high-voltage system, followed by cloud-based connectivity and IOT so consumers, dealers, and service centers can be in constant sync with the unit’s health.
The third pillar in THOR’s eMobility initiative is using an aerodynamic design and lightweight materials. Lastly, the company mentioned building a digital ecosystem linking the user with thethrough Roadpass.
Powered by Roadpass Digital, the trip planning feature allows for identifying and planning around the location of charging stations. According to THOR’s Chief Operating Officer Todd Woelfer, this helps ease the concern of range anxiety.
The trip’s itinerary is already synced to the vehicle through the mobile app.
Full control is within the user’s hands through the cockpit with notable features such as voice assistance, full control of house functions (lighting and temperature control), monitoring remainingand range, streaming music, and even an overview of the trip and driving route which includes points of interest and places to stay.
“The world is moving at a rapid pace around us. We see an almost exponential number of consumers shifting to. The next generation—the millennials and Gen Zers—they are joining the life with new expectations of ease of use, ownership, digital presence, and a shift towards more sustainable solutions,” said the company’s Chief Innovation Officer Josef Hjelmaker.
“Therefore, an essential piece of our eMobility strategy is that it has to embrace these new movements and consumer expectations and really keep a customer-first digital-first approach to our future products,” he added.
To learn more about THOR’s electrification journey and innovation, visit www.thorindustries.com/innovation and sign up for regular innovation updates.