THOR Industries will return as a silver partner of the 2026 RV Dealers Convention/Expo and continue sponsoring the dealer lounge, maintaining its support for the annual industry event scheduled for Nov. 9-13 at Paris Las Vegas.
The National RV Dealers Association (RVDA) announced the renewed partnership, which includes sponsorship of the dealer lounge area. The convention is sponsored by RVDA of the United States, RVDA of Canada and the Mike Molino RV Learning Center.
According to a press release, Ryan Horsey, Convention/Expo Committee chair and representative of Parkview RV Center in Smyrna, Delaware, said THOR’s participation supports the convention’s focus on dealer education and professional development.
“With the largest manufacturer of RVs in the world on board to support the Convention/Expo, we feel like we’re continuing on the right track of offering dealers the kind of education and experience they are looking for,” Horsey said.
He also pointed to the relationship between manufacturers and dealers as an important factor in the industry’s performance.
“Our mutual dependence upon each other for the industry’s success demonstrates the kinds of teamwork needed to help things rebound in 2027,” Horsey said.
Bob Martin, president and CEO of THOR Industries, said the company’s support reflects its relationship with dealership partners and the role dealers play in serving consumers.
“THOR has traditionally been a leader when it comes to supporting our dealer partners,” Martin said. “Building the right coaches for the consumer and meeting important needs of the dealers will ensure RVing continues to be a vital part of the culture of the U.S. and Canada.”
The 2026 convention will run for five days, from Nov. 9-13, bringing together the event’s sponsoring organizations and participating industry companies.
Registration is available through the RV Dealers Convention/Expo website. Organizers said updates will be posted on the convention website and social media channels.
Companies interested in partnership or sponsorship opportunities can contact Julie Newhouse at 703-364-5518 or jnewhouse@rvda.org.
THOR Industries is the parent company of a group of recreational vehicle manufacturers. The company’s renewed partnership continues its involvement with the RVDA convention as dealers and manufacturers prepare for the 2027 business year.
