Outdoor Hospitality News

For owners, operators, team members, and anyone else interested in camping, glamping, or the RV industry.

Thor Industries Lowers Forecast Amid Struggling RV Sales, Highlights Industry Challenges

Thor Industries, a leading manufacturer of recreational vehicles (RVs), announced on Wednesday a reduction in its full-year revenue and earnings per share (EPS) guidance due to ongoing macroeconomic challenges. 

According to an article by Investopedia, CEO Bob Martin highlighted that these conditions continue to pose substantial obstacles for the RV industry.

The company’s revised fiscal 2024 revenue outlook now stands at $9.8 billion to $10.1 billion, down from the previous estimate of $10.0 billion to $10.5 billion. Similarly, Thor adjusted its EPS forecast to a range of $4.50 to $4.75, a decrease from the earlier projected range of $5.00 to $5.50.

Thor also adjusted its expectations for North American wholesale shipments, predicting between 315,000 and 325,000 units, lower than the prior forecast of 330,000 to 340,000 units. 

CEO Bob Martin attributed this revision to the ongoing adverse macroeconomic environment, stating, “Macroeconomic conditions remain a headwind to our markets.”

He further explained that Thor is committed to maintaining operational discipline and will not pursue short-term market share gains at the expense of margin and brand value.

Despite these challenges, Thor’s fiscal third-quarter performance exceeded market expectations. The company reported an EPS of $2.13 and a revenue of $2.80 billion, surpassing consensus analyst estimates compiled by Visible Alpha. However, revenue did see a decline of 4.4% year-over-year.

The announcement has had an immediate impact on Thor Industries‘ stock, which saw a decline of just over 1% to $94.87 by midday Wednesday. The stock is down approximately 20% for the year, reflecting the broader struggles faced by the RV industry.

This underscores the broader issues within the RV sector, which has been grappling with fluctuating demand and economic uncertainties. For the RV industry, maintaining a balance between market share and profitability remains a critical challenge. The ability to navigate these headwinds will be crucial for long-term stability and growth.

0 0 votes
Article Rating
Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Advertisement

Send this to a friend
Hi, you might find this article from Modern Campground interesting: Thor Industries Lowers Forecast Amid Struggling RV Sales, Highlights Industry Challenges! This is the link: https://moderncampground.com/usa/thor-industries-lowers-forecast-amid-struggling-rv-sales-highlights-industry-challenges/