Port Aransas is seeing the return of Winter Texans, seasonal visitors who contribute significantly to the local economy during the quieter winter months.
These individuals, many of whom arrive from northern states like Minnesota, Michigan, and Iowa, as well as Canada, migrate south to escape colder weather and enjoy the coastal atmosphere. Many stay in RV parks like Pioneer RV Park, which play a vital role in sustaining the town’s off-season economy.
Shirley Vest, a 90-year-old visitor from Missouri, has been a Winter Texan in Port Aransas for 28 years. Her long-standing connection to the area was recognized when she was crowned “Queen of the Park.”
Reflecting on her time in Port Aransas, she noted the town’s growth and the role Winter Texans play in its development. “When we first started coming, Port A was very, very small. Over the years, we’ve seen a lot of things develop. And we feel like we can help contribute to that,” Vest said.
Ken and Diana Hepker, a couple from Iowa, have spent the past four winters in Port Aransas, staying from October through April. They described their time in the area as an opportunity to relax, dine out, and enjoy the company of friends. “Not having to cook, going out to supper, and shopping” are some of the activities they particularly enjoy, Diana Hepker shared.
According to the Port Aransas Chamber of Commerce and Tourism Bureau, the influx of Winter Texans has transformed the local economy. In an interview with Kris TV, Marketing and Digital Content Manager Melinda Compton highlighted how the town has evolved.
“It truly was not that long ago that half of this island would shutter pretty much as soon as the summer season was over, and wouldn’t come back open until spring break in March. That is no longer the case, in large part because of our Winter Texans.”
This year, officials noted an earlier-than-usual arrival of Winter Texans, with many coming before Thanksgiving. Some have also expressed interest in staying longer to experience events like SandFest in April, signaling their ongoing impact on the community.
Port Aransas’ success in attracting and retaining Winter Texans highlights an opportunity for RV park and campground owners across the outdoor hospitality industry.
By catering to seasonal travelers with tailored amenities, engaging activities, and partnerships with local businesses, operators can create similar win-win scenarios that sustain their businesses during slower months while boosting the local economy.
