As summer approaches, campground reservations across the region are indicating a robust season ahead, with industry leaders expressing optimism despite varied experiences during the COVID-19 pandemic.
In a Rapid City KOTA TV report, the manager of the Mount Rushmore KOA site noted a previous downturn in visitor numbers due to COVID-19 but projected a return to pre-pandemic attendance levels. This trend suggests an increasing interest in outdoor activities and camping as summer nears.
At the Mount Rushmore location, the expectation is not just a rebound but a significant uptick in campsite reservations. This anticipation is based on current booking trends and the site’s historical popularity, which points to a promising season for KOA and potentially the broader campground industry.
Conversely, Lake Park Campground & Cottages experienced no decline in visitors throughout the pandemic, according to its manager, Chace Nelson. He stated, “I would say as far as reservations look we’re right on track from last year anyways. The years prior to that were our two biggest years that we’ve had since owning the place.” This continuity in visitor engagement underscores the resilience of certain outdoor hospitality locations during challenging times.
Both campground managers, despite their different pandemic experiences, shared a positive outlook for the upcoming summer season. This sentiment is echoed by other industry experts who anticipate a strong year for camping and outdoor recreation.
For campground and outdoor hospitality operators, the current trend in reservations could signal a strategic moment to enhance guest experiences and expand services. With increased interest in outdoor vacations, offering unique accommodations, such as glamping options and improved amenities, may attract even more visitors.
Operators might also consider leveraging marketing strategies that highlight the safety, spaciousness, and natural beauty of their locations, which are significant factors in attracting campers post-pandemic.
Additionally, the introduction of loyalty programs, discounts for extended stays, and special events can further incentivize bookings and enhance guest satisfaction.
The use of online booking systems and technology to streamline the reservation process can also play a crucial role in accommodating the surge in demand efficiently, ensuring that potential guests can secure their spots with ease.
Understanding the factors that drive visitors to choose specific campsites, such as site amenities, location proximity to attractions, and overall cost, will be vital for operators looking to capitalize on the season’s potential.
Moreover, maintaining high standards of cleanliness and safety will continue to be paramount in reassuring guests in a post-pandemic environment. Campgrounds that effectively communicate their commitment to these aspects are likely to see higher visitor retention and referrals.
As the industry moves forward, gathering and analyzing customer feedback will be essential in refining services and ensuring that campgrounds meet the evolving expectations of today’s travelers.
The positive trajectory of camping reservations as summer looms is a favorable sign for the campground and outdoor hospitality industry. By adapting to the increased interest in a thoughtful and proactive manner, operators can not only recover but also thrive in the upcoming high season.