Rollick, a provider of marketing technology solutions specializing in the powersports, RV, and marine industries, recently expanded its services into the commercial and industrial sectors.
According to a press release, this development was highlighted by flagship product, Aimbase, by five brands within the commercial and industrial industries, ASV, Fontaine Trailer, Giant, Kioti, and MAXX-D, in 2023.
“With Rollick’s proven track record in delivering seamless customer experiences and driving business success, the synergy between Kevin’s expertise and our capabilities promises a compelling value proposition for commercial and industrial stakeholders,” Jeff Coffman, Rollick’s SVP of Enterprise Solutions said in the press release.
Aimbase is designed to enhance lead management, marketing automation, and customer experience measurement. This strategic move brought these brands alongside Toyota Material Handling and Yanmar, marking the company’s initial foray into the commercial/industrial market.
In alignment with this expansion, Rollick has appointed Kevin Sabourin as the head of sales for the Commercial/Industrial division. Sabourin brings over three decades of sales experience, spanning across sectors including construction products, golf, grounds, landscape, rental, bio-waste, recycling, and equipment fleet management. His industry knowledge and relationships are expected to significantly contribute to Rollick’s growth and penetration in the commercial/industrial domain.
“Kevin’s proficiency in navigating complex sales landscapes and deploying SaaS solutions underscores his capability to drive growth and help Rollick capture these new markets effectively. We are very excited to have him on board,” Coffman said.
Rollick’s journey began in 2017, and since then, it has provided marketing technology solutions. The company has become part of 140 manufacturers and over 3,000 dealers, alongside leading finance and insurance providers within the powersports, RV, and marine sectors.
Rollick’s suite of solutions includes customer acquisition, digital shopping, lead management, and customer relationship measurement tools. The success in these industries has led to increased interest from companies within the commercial and industrial sectors to leverage Rollick’s services.
In response to the growing demand, Rollick is aimed at continuing its investment in enhancing its product offerings. The aim is to cater to a wider range of customers within outdoor power equipment, concrete and construction, general rental, industrial, home construction, HVAC, and more.
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