Rollick, the leading relationship technology platform for the Marine, Powersports, and RV industries, announced that the global leader in electric motorcycles and powertrains, Zero Motorcycles, has rolled out Aimbase, Rollick’s industry-centric lead management platform.
According to a release, the company will soon include RollickDR, the digital retailing solution. The platform will offer dealers a more tailored experience when handling leads across systems, primarily in their preferred CRM provider.
“We are constantly evolving to provide the most qualified leads to our dealers and to support Zero Motorcycle buyers throughout their customer journey,” said Jackie Frenzel, Director of Dealer Network Development for Zero Motorcycles.
“We are focused on investing in solutions that meet dealers on their terms while providing a modernized experience to engage and fast-track potential buyers.”
Zero’s brand marketing team will be able to utilize several different levels of segmentation and automation through Rollick’s Aimbase platform.
“Zero is a premium electric motorcycles and powertrains manufacturer, and we are proud to partner with them to power the best buying experience for both dealers and potential customers,” said Jeff Coffman, SVP of Enterprise Solutions and Marketing at Rollick.
“When that experience starts on the brand website, Zero begins building loyalty before the customer steps foot in the dealership.”
About Rollick, Inc.
Rollick connects manufacturers, dealers, finance, and insurance providers with in-market consumers in the Powersports, RV, and Marine industries to deliver a seamless customer journey.
Rollick’s OEM solutions include new customer acquisition, enterprise lead management, customer experience/loyalty, and marketing automation.
This story originally appeared on Martech Series.