According to reports,, , vehicles, and other facets of the industry have seen significant growth in amid pandemic.
In the beginning, the industry feared it would be challenging to maintain the rapid growth into 2021. However, the trend of growth has continued, and more-related products with amenity-rich features are being introduced to meet market demand.
“In 2020, as people switched to domestic and drive-to RVShare CEO Jon Gray., it was great for us,” said
“We wondered how we would top that growth, and we have. We’ve continued to see business accelerate and have had strong growth this year on the back of what was dynamic growth in 2020.” Gay stated.
A recent study conducted by Wakefield Research for RVShare found 45 percent of travelers had in their top three choices, an increase of 13 percent from 2020. The survey also revealed that when planning a trip to 2022, most people are thinking about activities.
Toby O’Rourke, CEO of the KOA network of private , told the press that the company had experienced an “explosion” in that exceeded their expectations.
“We expected a slowdown as children returned to school and adults returned to offices in the fall but were surprised by continued growth,” O’Rourke said, adding that post-Labor Day business is up 17 percent year over year.
HipCamp, an online marketplace forstay and adventures that include numerous and , yurts, and other accommodations alternatives, currently has twice as many future as it did in 2020.
“We are now in the position where we need to create the supply as thecome in. We are reaching out to more landowners and working to create more partnerships with to meet the interest,” said HipCamp founder and CEO Alyssa Ravasio.
“This is a continuation of a really big, long-term paradigm shift. I think you’re seeing consumers move away, hopefully, from wanting to consume so many items and move toward having meaningful, unique, memorable experiences. And theindustry is positioned beautifully as that continues.” Ravasio added.
companies have said that , or “ ,” either with more or a spruced-up site with distinctive lodging or unique specific features, is particularly popular.
“We’ve seen so much interest in treehouses, we could add a million treehouses, and they would all be booked out all the time. I’m sure of it,” Ravasio said.
The companies see the boom in, tapping into several trends. The rise of work-from-home and “workcations” means more flexibility among travelers, but as they stay longer, they also desire to keep costs manageable.
O’Rourke said that KOA had seen an increase in the number of people working from their, and she’s now telling franchisees that WiFi has become a necessity rather than an amenity.
Families are also turning intoto gather and reunite after the pandemic shutdowns.
“There are lots of family reunions happening at,” O’Rourke said.
“People are looking for unique experiences, and I think that has driven the rise of unique accommodations. At KOA, we have, we’re seeing treehouses, we’re seeing yurts, and a variety of accommodations coming into . That’s largely driven by this family market looking for unique experiences.”
Companies deeply embedded inand traditional hotel chains invest in this growing market.
This year, AutoCamp opened its first East Coast location: a Cape Cod site with an 8,100 square-foot Clubhouse that features a lounge, an indoor fireplace, a general store, and bathrooms with showers.
There are currently three of AutoCamp’s facilities withthat allow guests to stay in custom Airstreams, , , and throughout the country. Three more are expected to open within the following year.
Margaritaville opened its luxury and Lake Lanier, Ga., and Pigeon Forge, Tenn. The company plans to open between 30 to 50 over the coming five years. Five are set to open in 2022. The resorts can accommodate vehicles and offer and , and like dog parks, playgrounds, restaurants, and live music.in 2019. After the success of its first two Margaritaville Resorts located in
As the market forcontinues to grow, businesses are becoming more convinced that the growth will continue.
“We’re expecting another big year in 2022,” Gray said.
“During the pandemic, people went domestic and drive-to, and what they found is they had a better time than they expected. We saw airfares come back, we saw hotels come back, and we did not see any material slowdown in the business. In fact, we saw it accelerate.”