In a significant move in the motorsports entertainment industry, THOR Industries has joined hands with Speedway Motorsports. This collaboration designates THOR as the “Official RV Partner of Speedway Motorsports,” marking a new era in RV experiences for NASCAR fans.
Speedway Motorsports, known for its premier racing facilities across the U.S., offers an ideal platform for THOR to showcase its vast RV offerings.
With a network of 20 RV manufacturers and over 200 North American RV brands, THOR’s commitment to innovation and sustainability is unparalleled. Their motto, ‘Go Everywhere. Stay Anywhere,’ is set to come alive for NASCAR fans during the 15 race weekends in 2024.
The partnership aims to elevate the RV lifestyle for these fans, offering them unique camping experiences. From campground promotions and sweepstakes to RV support and camper appreciation events, the collaboration promises an enhanced race weekend experience.
The strategic partnership will also boost THOR’s brand visibility among the loyal and engaged NASCAR community, according to a press release.
Matt Zimmerman, THOR’s North America RV Group Manager, expressed his excitement about the partnership.
“NASCAR race fans are extremely loyal, energetic, and engaged RVers. They form a key part of our customer base across the THOR family of companies. We look forward to providing best-in-class camping experiences at Speedway Motorsports’ preeminent venues,” he said.
Speedway Motorsports, with its extensive reach, is committed to providing top-notch experiences for NASCAR fans.
Kevin Camper, Speedway Motorsports Chief Sales Officer, emphasized this commitment, stating, “With more than 25,000 camping spaces at our venues, we aim to offer unparalleled experiences for fans. Partnering with a global leader like THOR underscores our dedication to enhancing on-site camping experiences during our NASCAR races.”
The collaboration will span across various Speedway Motorsports venues, including Atlanta Motor Speedway, Bristol Motor Speedway, and Circuit of The Americas, to name a few. This partnership is not just a business move but a commitment to ensuring that NASCAR fans actively enjoy the RV lifestyle, deepening their connection with the sport.