Alternative forms of camping and RVing are surging in popularity, with car camping up 195%, overlanding up 95%, and dispersed camping up 78% since 2019, according to the latest MC Hospitality Highlights report, released by Modern Campground in partnership with Cairn Consulting Group.
Meanwhile, interest in more traditional camping styles has declined, with backpacking down 20%, RVing down 17%, and tent camping down 12% over the same period.
The findings, part of the 12th edition of MC Hospitality Highlights, illustrate a major shift in how outdoor enthusiasts engage with nature. Rising travel costs, advances in off-grid gear, and changing consumer preferences have driven a move toward more flexible, cost-effective, and immersive camping experiences.
“This data underscores an evolving landscape in outdoor hospitality,” said Scott Bahr, President of Cairn Consulting Group. “Campers are prioritizing affordability, mobility, and self-sufficiency, which is reflected in the growing popularity of vehicle-based camping and alternative outdoor experiences.”
What This Means for Campground Owners
As campers embrace alternative ways to experience the outdoors, campground operators must adapt to meet shifting demands. The report provides actionable insights to help industry professionals capitalize on these trends, including:
- Expanding vehicle-based camping accommodations to cater to the rise in car camping and overlanding.
- Developing off-grid-friendly sites to attract dispersed campers seeking remote, self-sufficient stays.
- Offering new experiences such as guided foraging, nature immersion, and minimalist camping to appeal to the growing interest in mindful outdoor recreation.
“With car camping and off-grid camping on the rise, campgrounds that provide the right infrastructure—such as vehicle-accessible sites, dispersed camping areas, and amenities for overlanders—will have a competitive advantage in attracting today’s outdoor travelers,” said Brian Searl, Founder & CEO of Modern Campground.
Monthly Insights & Industry Impact
The MC Hospitality Highlights reports, released monthly, track key trends in camping, outdoor recreation, and the RV industry to help campground owners, operators, and industry professionals stay ahead of evolving consumer preferences. The February 2025 edition provides detailed data analysis and recommendations for applying these insights to real-world business strategies.
Key takeaways from this report, along with expert analysis, will be available on the Modern Campground website, and highlights will be shared throughout the month on social media.
For more information and to access the full report, visit moderncampground.com/mc-hospitality-highlights-february-2025.
About Modern Campground
Modern Campground is the leading news source for the outdoor hospitality industry, delivering industry insights, trends, and analysis for campground owners, RV park operators, and glamping professionals.
About Cairn Consulting Group
Cairn Consulting Group is a market research firm specializing in data-driven insights for outdoor hospitality and recreation. With over 25 years of experience, they provide industry-leading research, including the annual North American Camping Report and MC Hospitality Highlights.
