MC Fireside Chats continues its tradition of bringing the energy and insights of the outdoor hospitality industry directly to its audience from the KOA Conference at the Raleigh Convention Center in Raleigh, North Carolina. Join us on November 19th at 2:00 PM ET for this special edition, featuring real-time updates and engaging conversations with some of the most influential voices in the campground and RV resort sector.
Host Brian Searl will be joined by a distinguished lineup of guests, including Mike Harrison, Chief Operating Officer at CRR Hospitality; Camille and Ryan McPeek, Owners of the Coshocton KOA Holiday; Gwyn Wathen, Director of Marketing at Recreation Adventure Company; Samantha Chipperfield, General Manager at Townsend / Great Smokies KOA Holiday; and Matt Stovold, Franchise Development Manager at KOA Canada.
Listeners will gain firsthand stories and insights on the latest trends, innovations, and developments in outdoor hospitality. From leadership strategies and franchise growth to marketing approaches and enhancing the guest experience, this broadcast promises valuable perspectives for industry professionals and enthusiasts alike.
As the last conference MC Fireside Chats will attend this year, this episode captures the energy, creativity, and vision of the KOA community, offering both inspiration and practical takeaways for anyone invested in the future of outdoor hospitality.
November 12th Episode Recap
The latest MC Fireside Chats episode was broadcast live from the OHI booth during the OHCE Conference 2025 in Louisville, Kentucky. Brian Searl, Founder & CEO of Insider Perks and Modern Campground, hosted the chat. The episode brought together a powerful panel of industry leaders and campground owners who shared their personal paths into the sector, discussed the current state of outdoor hospitality, and offered key takeaways from the conference.
The panel included Terry Munoz, of Campground Consulting Group, Erica Edmonds from New Book, Mike Harrison, Chief Operating Officer at CRR Hospitality, Greg Emmert with Vireo Outdoor Hospitality Consulting, and campground owners Angee Cozik, and Patrick McCormick from Happy Acres Campground. They were later joined by David Basler, Chief Strategy Officer and SVP of Government Affairs at OHI.
Angee Cozik, reflecting on her past conference attendance, noted a shift from being a “wide-eyed and excited” first-time owner to now being able to spot the “new people,” while noting the constant presence of great information and networking. Greg Emmert emphasized that the conference’s enduring strength is the people and the ability to share knowledge, finding the energy of in-person discussions irreplaceable. Mike Harrison highlighted the record attendance and vendors, viewing the conference through four roles—attendee, manager, vendor, and speaker—and was fulfilled by the shared passion and commitment to service among attendees and award winners. Erica Edmonds expressed inspiration from the passion of the young professionals and their potential for innovation, stating she couldn’t miss a conference as it’s a step in pushing the industry forward. Terry Munoz, an industry veteran, concurred, noting the vital, irreplaceable networking and the constant need to reinvent oneself. David Basler reported that OHI is seeing growth in every single metric, including members and trade show size, and shared that the prospective owners’ workshop solidified attendees’ resolve to be in the industry.
A major takeaway for Angee Cozik was the surprising consensus from a panel that AI is “not ready yet,” suggesting its development in the campground industry hasn’t reached full potential. Mike Harrison, however, strongly disagreed, referencing his company’s work with Insider Perks to roll out the Rigsby and Campy chatbot nearly four years ago. He cited the debut of the first-ever reservation AI agent that prevents missed calls and offers 2:00 AM booking, along with AI’s essential role in modern SEO and generative search. Mike asserted that companies not using AI will already be falling behind. Cozik clarified that the panelists didn’t forbid AI use but suggested not jumping in “feet first”.
When asked about current trends in rates, Greg Emmert noted that he sees both the hesitancy of smaller operators (who fear losing guests) and the practice of charging high rates due to pandemic-driven demand. He cautioned that while high demand allowed rate increases, the camping public is now feeling squeezed due to inflation, potentially shrinking the pool of affordable parks. Mike Harrison refined the discussion by suggesting the focus should be on RevPAS (Revenue Per Available Site), not just ADR (Average Daily Rate), noting that every property’s demand will dictate the correct price. He shared that his company realized they were leaving a considerable rate on the table at one property and is implementing a strategy to raise its ADR by $25, which could yield $2 million. Angee Cozik confirmed that the advice on not being scared to raise prices was a key takeaway that both she and Patrick McCormick are bringing back to their business.
The panel also shared their most interesting conference conversations and their “origin stories” in the industry. Patrick McCormick’s most memorable moment was being stopped by a subscriber of his YouTube channel, Travels with Delaney, which reminded him of the greatness of the RV camping community and its inviting nature. Terry Munoz’s highlight was speaking with a client ready to break ground after receiving permits, which brought back his passion for developing a blank slate and creating places for family memories. Erica Edmonds was moved by a conversation with a girl named Lauren affected by Hurricane Helene, praising the OHI Foundation for “swoop[ing] in” to give hope and relief. Mike Harrison’s interesting conversation was a non-business-related discussion with Eric Stumberg about travel, which he noted naturally highlights the value of networking and human connection. Greg Emmert expressed astonishment at the OHI team’s hard work, seeing them constantly getting feedback and taking notes from attendees.
The panel also shared their personal journey, revealing a wide range of entry points into the outdoor hospitality industry.
Terry Munoz started his career in 1988 as a college student, initially taking a part-time job as a “Ranger” with Thousand Trails. His passion for elevating other people fueled his growth from that entry-level position into property management and development within the industry. Mike Harrison’s journey had two distinct phases: it began in 1987 in food and beverage, which led to a 25-year career in the hotel business, driven by a passion for service. His second start in outdoor hospitality came as a result of being laid off during COVID, an event he refers to as a “misfortune comes fortune” moment that led to a great new opportunity.
Greg Emmert’s entry into the industry was sparked by his father, who, suffering from “armchair quarterbacking,” decided to purchase a campground. This “trial by fire” experience provided immense learning and is what keeps Greg in the industry today. Angee Cozik and her husband entered the business as a retirement plan after selling their body shops. Their first year was tough, but things improved significantly after meeting Patrick McCormick and investing heavily in their park. Patrick McCormick had a 35-year career in the hotel business before becoming a business teacher. He began RVing in 2005 and launched his YouTube channel, Travels with Delaney, in 2017. He connected with Angee Cozik via Instagram and was eventually promoted to manager of Happy Acres Campground, completing a “full circle” back into hospitality. Finally, Erica Edmonds transitioned from managing a grocery store during the pandemic to the outdoor hospitality industry, where she found an adventure that she loves.
Terry Munoz asked Erica Edmonds for ideas to boost OHI Foundation fundraising. Edmonds suggested increasing visibility by engaging young professionals to challenge attendees to donate and by showcasing the Foundation’s impact through videos and interviews. David Basler announced that the next conference will be in Fort Worth, Texas.
About MC Fireside Chats
MC Fireside Chats is a live podcast experience dedicated to the outdoor hospitality and outdoor recreation industries. Hosted by Brian Searl, founder and CEO of Insider Perks and Modern Campground, the show offers engaging discussions with industry leaders, innovators, and experts shaping the future of camping, RVing, glamping, and outdoor recreation.
Airing every Wednesday at 2 p.m. (ET), the show follows a structured weekly theme to deliver deep dives into the most relevant topics:
- Week 1: Industry Trends & Insights
- Week 2: Enhancing Guest Experience
- Week 3: Business Operations & Management
- Week 4: RV Industry, Outdoor Recreation & Activities
Each episode features a panel of recurring guests, complemented by 1–2 rotating special guests, including industry analysts, campground owners, technology providers, sustainability advocates, and more. Whether exploring the latest market trends or innovative guest experience strategies, MC Fireside Chats delivers thought-provoking insights for professionals and enthusiasts across the outdoor recreation spectrum.
To explore previous episodes of MC Fireside Chats, visit: moderncampground.com/mc-fireside-chats.