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KOA Report Reveals Surge in 2024 Travel Bookings

Kampgrounds of America, Inc. (KOA) has released its monthly report revealing a notable increase in travel bookings for the 2024 season. This surge is particularly seen among Gen Z campers, who are keen on securing their spots early for future outdoor adventures. The report underscores a growing trend towards celebrating significant life events through camping and road trips.

“The increase in travel bookings year-over-year isn’t just about the act of traveling. It reflects people’s desire to plan for meaningful celebrations and kindle relationships through shared experiences in the great outdoors. It’s heartening that the outdoors is becoming the place to commemorate milestones and strengthen bonds with family and friends,” Whitney Scott, senior vice president of strategy at Kampgrounds of America, Inc., said.

The data highlights a 10% higher preference for road trips over traditional camping, with 59% of campers favoring road trip travels. This shift towards road-tripping signifies a broader interest in exploration and adventure in the camping experience. In contrast, 49% of respondents still prefer stationary camping, indicating a diverse range of preferences within the camping community.

Travel bookings have seen a significant rise, with 64% of campers already making reservations. Camping trips dominate the bookings at 54%, with hotel stays following at 46%. This proactive approach to booking is led by Gen Z campers and those who took up camping during the COVID-19 pandemic, celebrating occasions like family reunions, birthdays, and major holidays outdoors.

However, a segment of travelers (16%) is considering shortening their booking windows in 2024 due to weather concerns and work commitments. This trend is less seen among RVers, with 25% of campers who combine camping with other travel forms more likely to make last-minute plans. Weather concerns and the flexibility of work schedules are influencing factors, especially among Gen Z campers and tent users.

“Although the intent to shorten booking windows in 2024 is observed within a small group of our campers, it’s crucial to recognize that this trend correlates significantly with the delaying and canceling plans in 2023. It’s imperative that we stay ahead of these changes to ensure that we continue to meet the needs of our campers and adapt to the shifting landscape of outdoor recreation,” Scott added. 

The KOA Monthly Research Report for February 2024 provides a comprehensive overview of current trends in camping and travel bookings. For more detailed findings and information on the research methodology, visitors can check the KOA Press Room

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February 22, 2024 7:35 am

It’s delightful to see the surge in travel bookings for 2024, reflecting a growing trend of celebrating life events through camping and road trips. The report highlights an increased interest in outdoor adventure and exploration, with Gen Z campers leading the enthusiastic approach to securing their spots early for camping and road trip experiences. This trend suggests a fantastic opportunity to create lasting memories and meaningful connections in the great outdoors.

February 23, 2024 1:09 am
Reply to  Midcore133

I’m thrilled about the surge in outdoor adventure interest. It’s a fantastic time to plan a camping trip or road adventure. Don’t forget to pack some sturdy hiking boots and a dependable portable stove for the journey.

February 22, 2024 2:34 pm

Isn’t it remarkable that Gen Z campers are so eager to plan outdoor adventures and milestone celebrations for 2024? The report shares intriguing insights, don’t you think?

Olive Grove
Olive Grove
February 23, 2024 7:29 am

I find it heartening that KOA’s report reveals not only a surge in travel bookings but also a growing interest in sustainable camping practices among Gen Z. It’s inspiring to see the evolving camping landscape cater to modern campers’ needs and preferences for unique outdoor experiences.


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