Kampgrounds of America’s (KOA) efforts to bring consistent data to the outdoor hospitality industry through its monthly research report have been recognized in the recent Travel Weekly 2022 Magellan Awards.
The company was hailed a gold winner in the annual award’s Hospitality Marketing category.
“Our marketing team is honored to receive this recognition from Travel Weekly among such an impressive group of leaders in various segments of the travel and tourism industry,” Whitney Scott, chief marketing officer of Kampgrounds of America, said in a press release.
“Data is at the heart of everything we do at KOA, as it helps us to better understand campers and deliver memorable, positive experiences to each guest,” she added.
KOA’s first report was created and launched in May last year to address the need for timely and relevant industry data that could measure the impact of COVID-19 and other external factors on camping and the outdoor hospitality industry.
“Our monthly research report has become a cornerstone of not only our marketing but greater business strategy and we’re grateful for the positive reception from the larger outdoor hospitality industry over the past year and a half.”
An annual program, Travel Weekly Magellan Awards receives entries from all over the world. Judges select winners within eight distinct categories based on outstanding design, marketing, or services. Winners are selected against a standard of excellence based on the experience of the top travel industry professionals who review the entries.
The list of 2022 winners can be viewed at www.travelweeklyawards.com/winners/.
About Kampgrounds of America
Kampgrounds of America, Inc. (KOA), currently celebrating its 60th year of operations, is the definitive leader in outdoor hospitality.
United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately owned, open to the public campgrounds, consists of more than franchised and owned campgrounds.
With unrivaled brand visibility, KOA offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology.
Terramor Outdoor Resorts, a glamping venture, opened its first flagship property in Bar Harbor, Maine in 2020. Translated to “Love of Land,” the brand focuses on delivering a refined and upscale outdoor experience.
For more information, visit KOA.com and TerramorOutdoorResort.com.
KOA’s monthly research report is a real game-changer! Not only does it provide industry data, but it also offers insights into camping trends and consumer behavior, helping KOA tailor their offerings to meet the evolving needs of campers. Plus, they’re using the report to enhance the overall camping experience, ensuring campers have memorable stays. It’s pretty cool how they’re adapting to meet the changing demands of campers. Great work, KOA!
KOA won gold in the annual Hospitality Marketing category. Whitney Scott, KOA’s CMO, expressed gratitude for the recognition. Data drives their understanding of campers and enhances guest experiences. The monthly report, launched in May last year, addresses industry challenges. The report’s success reflects KOA’s strategic approach. The Travel Weekly Magellan Awards celebrate industry excellence globally. KOA’s 60-year legacy in outdoor hospitality connects people to nature and fosters community.