According to a News & Insights report of the RVIA), Karen Redfern has been promoted to Chief Marketing Officer/Senior Vice President of Go RVing in recognition of her outstanding leadership of the Go RVing program.(
Redfern has been involved with Go RVing since its inception. Over the last several years, she’s assumed the direct leadership of all aspects that comprise the Go RVing program, resulting in unstoppable growth and success for the entire campaign.
“In her time with Go RVing, Karen launched the program into the digital and social media powerhouse it has become,” saidExecutive Vice President James Ashurst in announcing the promotion.
She has built an outstanding team of talented marketers who have developed and executed award-winning promotions across all forms of media and platforms, delivering daily on Go RVing’s primary mission to engage and attract new consumers to RVing,” Ashurst added.
“It has been an amazing professional journey with theindustry for over 30 years, especially being a part of the process that has taken Go RVing from an idea to one of the most envied industry marketing programs,” Redfern said.
“It is a privilege to work with such a creative, dedicated, and talented team in an industry I admire and have watched evolve in so many impressive ways. In this expanded role, I look forward to working more closely with our members to achieve our common goals, nurturing the talents and confidence of my team as they continue to grow, and together we continue to reach emerging populations of consumers who are inspired to becomeowners. Strategically, our campaigns and programs, while ever-changing, are always rooted in planting the seeds to future-proof the industry.” Redfern added.
Established more than 25 years ago, Go RVing is the consumer-facing advertising arm of theindustry, tasked with bringing new customers towards RVing and conducting research to aid in the industry’s growth.
As Chief Marketing Officer, Karen manages a team of marketing and communications professionals responsible for the industry’s brand marketing campaign, including strategic marketing, social and digital media, traditional advertising, video content creation, public relations, experiential marketing, partnerships, and consumer trends and research.