Kampgrounds of America, Inc. (KOA) bagged the number one spot in the “Campground Category” of Entrepreneur’s 45th Annual 2024 Franchise 500.
Entrepreneur’s Franchise 500, renowned for its comprehensive and respected ranking system, evaluates brands based on growth, financial strength, and brand power. The 2024 edition, celebrating its 45th year, was particularly competitive with 1,389 brands vying for recognition.
Toby O’Rourke, president and CEO of KOA, attributes this success to the company’s dedicated team and strong franchise relationships.
“Our success at KOA is driven by the commitment of our team and the strength of our franchise relationships. We focus on delivering value and innovation, which is essential for our growth and the satisfaction of our franchise partners,” O’Rourke said.
KOA’s brand strength is evident in its market presence, with a 62% unaided brand awareness in the camping market, as per its Marketing Effectiveness Survey. This recognition is further supported by a 95% franchise renewal rate in 2023, indicating high satisfaction among KOA’s franchisees.
In 2023, KOA expanded its network, welcoming 12 conversion properties and initiating seven new build contracts. This growth not only demonstrates KOA’s appeal to franchisees but also cements its position as an industry leader.
Bill Gottwals, senior vice president of Franchise Operations at KOA, highlights the company’s approach to understanding and meeting franchisee needs.
Gottwals highlighted that by balancing the nurturing of entrepreneurial spirit with guidance on KOA’s proven operational strategies, the company has maintained its position in the industry for over 60 years.
KOA’s commitment to innovation and excellence in the outdoor hospitality industry continues to drive its success. The company remains focused on delivering exceptional camping experiences and offering robust support to its franchisees.
For campground and outdoor hospitality operators, KOA’s achievement offers valuable insights into the importance of brand strength, customer satisfaction, and innovative growth strategies. KOA’s success story can serve as a model for other businesses in the industry, highlighting the potential for growth and excellence in the competitive campground market.