Insider Perks, an AI marketing and technology firm for outdoor hospitality businesses, today announced a major upgrade to its social media marketing service. This new offering uses advanced artificial intelligence (AI) to help campgrounds and RV parks improve their social media presence.
In today’s digital world, social media is crucial for attracting campers. However, many campgrounds struggle to maintain an active and engaging online presence. Only about 1% of a page’s followers typically see its posts,” explains Brian Searl, Founder & CEO of Insider Perks. “By creating more varied and frequent content, we’re giving campgrounds a better chance of reaching potential guests without overwhelming their audience.”
The new AI-powered system goes far beyond simple post generation. It creates a wide range of content, all tailored to each property’s unique features and surroundings. The types of posts include:
- Campground website highlights: These posts showcase the best features and amenities of the campground. They give potential guests a clear picture of what to expect during their stay.
- Engagement boosters: Polls, quizzes, and interactive posts encourage followers to participate and share their thoughts. These posts increase engagement and help campgrounds understand their audience better.
- DIY activities and crafts: Posts suggesting fun projects campers can do during their stay add value to the camping experience. These could range from simple nature crafts to more complex outdoor skills, appealing to a wide range of campers.
- Local attractions: Highlighting nearby points of interest gives campers ideas for day trips and activities. This not only adds value for guests but also supports the local community.
- Regional history: Sharing interesting historical facts about the area adds depth to the camping experience. It can pique interest in local landmarks and encourage exploration.
- Outdoor recreation opportunities: Posts about hiking trails, biking routes, and other outdoor activities showcase the natural attractions near the campground. This appeals to active campers and highlights the unique outdoor experiences available.
- Food and dining recommendations: Spotlighting local restaurants and regional cuisine adds flavor to the social media feed. It can help campers plan their meals and encourage them to explore local eateries.
- Natural beauty highlights: Showcasing stunning local scenery like waterfalls and scenic viewpoints can inspire campers to visit. These posts capture the essence of the outdoor experience and can be highly shareable.
“This isn’t about replacing human creativity,” Searl emphasizes. “It’s about enhancing it. Our AI tools allow us to produce high-quality, relevant content at a scale that wasn’t possible before. This means campgrounds can maintain a consistent, engaging social media presence without spending hours each day on it.”
The service has already gained traction in the industry. Despite launching only in late July, 22 RV parks and campgrounds are already using it to boost their online visibility.
Looking ahead, Searl sees this as just the beginning. “We’ve already launched AI-powered chatbots that provide 24/7 customer service and can engage with guests on Facebook, Instagram, and more. We’re continuously working to enhance our AI capabilities, including improving blog content, automating review responses, and more. Our goal is to make it easier than ever for campgrounds to connect with guests and provide great experiences.”
For campground owners interested in learning more about this new social media marketing service, Insider Perks is offering free consultations. During these sessions, owners can see examples of AI-generated content and learn how the system could work for their specific property.
As more campers turn to social media to plan their trips, services like this could become essential for campgrounds looking to stand out online. With its new AI-powered system, Insider Perks is helping to level the playing field, allowing even smaller campgrounds to maintain a professional and engaging social media presence.
About Insider Perks
Insider Perks specializes in delivering innovative AI marketing, technology, and automation solutions to the outdoor hospitality industry. The company combines cutting-edge artificial intelligence with deep industry knowledge to provide campgrounds and RV parks with efficient, reliable, and intelligent support. From AI-driven social media management to 24/7 chatbot customer service, Insider Perks ensures outdoor hospitality businesses stay competitive in the digital age. Their comprehensive suite of services is designed to enhance guest engagement, streamline operations, and drive business growth in an increasingly tech-savvy market.
