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RVIA To Host “RV Consumer’s Path To Purchase” Event This Feb

The RV Industry Association (RVIA) is hosting an informative event on Thursday, February 9 in Elkhart, Indiana for its members to better understand the consumer journey when it comes to purchasing RVs. 

The seminar, which is based on the upcoming “Go RVing Path to Purchase Research,” will delve into the decision-making process of RV owners, potential buyers, and those who have decided to postpone or abandon their purchase, as per the News & Insights of the RVIA.

Attendees will gain valuable insights into what factors are most important in driving consumer interest in RVs and have the opportunity to learn about strategies and recommendations for enhancing the purchase experience and fostering greater brand loyalty.

The seminar will feature presentations from Go RVing marketing experts, as well as research specialists from Ipsos, the firm that conducted the study.

The seminar will also focus on specific findings related to new and repeat buyers, including the mindset and decision-making processes that led to an additional RV purchase, whether it be an upgrade, different RV type, or first-time purchase for new RVers. 

Additionally, attendees will hear about strategies that Go RVing leverages to target both new and repeat RV buyers and ways for companies to implement similar strategies.

The RV Industry Association Vice President of Membership & Research, Bill Baker, will lead the discussion and provide further analysis on the key factors that keep current owners in the market and maintain brand loyalty. 

The event will provide a valuable opportunity for RV industry professionals to gain a deeper understanding of consumer behavior and develop effective strategies to drive sales and build long-term relationships with customers.

The presentation will be held at the Crystal Ballroom located in the heart of Elkhart. The event will commence at 9 am, with registration and breakfast starting at 8:30 am. Participation in the seminar is complimentary and exclusively open to RVIA members.

For members interested in joining the event, click on this link to register.

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Sandra Thomas
Sandra Thomas
February 23, 2024 4:48 pm

I’m ecstatic to share that the event will explore industry trends and insights, offering valuable knowledge and networking opportunities.

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Hi, you might find this article from Modern Campground interesting: RVIA To Host “RV Consumer’s Path To Purchase” Event This Feb! This is the link: https://moderncampground.com/usa/indiana/rvia-to-host-rv-consumers-path-to-purchase-event-this-feb/