Go RVing’s 2025 national marketing campaign, “Just Beyond Your Door,” received a Silver, Best of Category Adrian Award in the paid media video segment at the 2025 Adrian Awards Celebration on February 18.
The honor was presented by the Hospitality Sales & Marketing Association International, which organizes the annual Adrian Awards competition recognizing achievements in travel marketing across advertising, digital marketing, public relations and integrated campaigns.
The award places the Go RVing campaign among top-performing travel brands and destinations worldwide in a highly competitive paid media category.
According to a News and Insights report of RVIA on February 19, Karen Redfern, senior vice president and chief marketing officer of Go RVing, said the recognition reflects both creative execution and audience engagement.
“We are thrilled that ‘Just Beyond Your Door’ has been recognized for its innovation and heart. This award is a testament to the power of using advanced technology to share the authentic, one-of-a-kind experience of RV travel and reflects how deeply our message resonates with travelers seeking the unique freedom of the RV lifestyle,” Redfern said.
“Success in the paid media video category proves that when you connect with your audience through emotion, you don’t just reach them—you move them,” Redfern added.
The campaign was developed by Go RVing’s creative agency partner BVK and produced in collaboration with Covert and Gemini Films.
“Just Beyond Your Door” uses LED volume stage technology to create immersive, life-like landscapes across all four seasons. The production approach was designed to visually convey RV travel as a blend of open-road freedom and home comforts.
Launched in May 2025, the ads have generated hundreds of millions of views across major streaming and video platforms, including Netflix, Hulu, Disney+, Prime Video, YouTube and Apple TV+.
Now in its 69th year, the Adrian Awards program is the largest competition dedicated to travel marketing. The annual event highlights campaigns that set benchmarks for creativity and effectiveness in the global travel industry.
“The Adrian Awards showcase the work that sets new standards in travel marketing,” said Brian Hicks, president and CEO of HSMAI. “This year’s winners represent the ingenuity and passion that continue to elevate the global travel experience.”