According to the RV Industry Association’s (RVIA) News & Insights report, Go RVing, a premier consumer-oriented initiative of the recreational vehicle (RV) industry, recently unveiled its 2022 annual report.
The report, packed with valuable insights and data, showcases the strides the company has made in the past year and illuminates its blueprint for future success.
Undoubtedly, Go RVing serves as the authoritative voice of the RV industry. Its mission is primarily centered on sparking curiosity, encouraging potential RVers, and broadening public awareness regarding the array of benefits and the increasing accessibility associated with RVing. The program achieves these objectives through a compelling array of rich, authentic, and diverse storytelling.
The 2022 annual report is a testament to the organization’s commitment to transparency and innovation. The report features an exhaustive range of company information, including a detailed overview of the financials. It also provides an analytical review of the statistics derived from the “Go on a Real Vacation” campaign, which has been a cornerstone of Go RVing’s outreach initiatives.
Additionally, the report outlines the success of National Go RVing Day, offering insights into the toolkit that supported the event. The Experiential Events section of the report sheds light on the immersive experiences organized by the program and the impact they have had on broadening the appeal of RVing.
However, the report does not just dwell on past triumphs. It casts an eager eye toward the future, providing a glimpse into the exciting plans the program has in store for the coming year.
In a statement, Karen Redfern, executive vice president of Go RVing, acknowledged the burgeoning diversity in the American consumer landscape. “We all know the faces of America are much more colorful than in any time in our history,” she remarked. Redfern further emphasized the need for the RV industry to grasp and resonate with this colorful palette of consumers, who are key to driving the sector’s growth and success.
Alongside diversity, the power of data took center stage in Redfern’s discourse. “Having data is great – but knowing how to interpret and harness it is the key to success,” she asserted, emphasizing the organization’s commitment to data-driven decision-making.
Redfern detailed the variety of mechanisms by which Go RVing makes its data available to stakeholders. These include a monthly Marketing Minute newsletter brimming with the latest trends and project updates, as well as stories regularly published through the RV Industry Association’s News & Insights.
Moreover, the company extends its influence through collaborations with industry trades, sharing timely information and insights. By organizing in-person panels and seminars, the organization takes a hands-on approach to educating stakeholders and their teams. It also provides an industry-exclusive portal on GoRVing.com, allowing easy access to critical resources at any given time. Redfern reassured stakeholders of the continued support from the Go RVing team, stating they are always available for consultation and assistance.
As Go RVing continues to chart its path into the future, the information and insights contained within this annual report offer not just a review of the past year, but a compelling vision for the road ahead. The dedication to understanding and serving a diverse consumer base, coupled with the relentless commitment to data interpretation and utilization, firmly positions Go RVing at the forefront of the RV industry.
