Go RVing will present its latest RV Owner Demographic Profile during a workshop at the RV Dealer Convention/Expo, scheduled for Nov. 11-15 at Paris Las Vegas. This workshop will offer insights into the shifting demographics of RV buyers.
The workshop will be led by Jeremy Greene, senior director of marketing communications at Go RVing, and Monika Geraci, director of public relations and communications.
“During the event, attendees will discover the changing face of RVing. The speakers will discuss the latest on demographic trends shaping the industry, including insights into the hearts and minds of first-time and seasoned RVers,” a press release indicated.
The demographic study will highlight the nature of the RV market. With the increasing diversity among RV buyers, dealers need to adjust their outreach efforts to “resonate with diverse audiences across various marketing channels.”
Attendees will also gain “actionable strategies” that RV dealers can directly apply to their businesses, using the research to enhance their sales approaches and foster long-term customer relationships.
According to the press release, the RV Dealer Convention/Expo provides an opportunity for dealership professionals to connect with peers, industry leaders, and potential business partners. This year’s event focuses on providing the tools and knowledge needed to optimize dealership operations.
In addition to the workshop on RV demographics, the convention offers a wide range of sessions designed to address the challenges faced by dealership personnel. These sessions cover everything from sales strategies to fixed operations, providing a comprehensive view of how to succeed in the RV industry.
“The dealer-organized RVDA Convention will provide an in-depth look into the current sales landscape. Attendees will have access to valuable resources to optimize all departments within a dealership, including fixed operations,” the press release explained.
For more information about the RV Dealer Convention/Expo, visit rvda.org/convention.
