Go RVing is continuing its America 250 campaign by promoting RV travel through curated road trip itineraries and expanding opportunities for RV dealers, campgrounds and other industry stakeholders to participate in its RV-2-50 initiative.
The campaign, launched over the past year as part of the nation’s 250th anniversary celebrations, encourages travelers to explore the country’s landscapes by RV.
Through partnerships with destination marketing organizations, state campground associations and campgrounds, Go RVing has published travel itineraries featuring local attractions, lesser-known destinations, family-friendly activities and RV-friendly camping options.
Although the official America 250 anniversary celebration took place on July 4, Go RVing said industry members can continue supporting the initiative through several promotional and consumer engagement efforts designed to extend the campaign’s reach.
The organization is encouraging members to use the RV-2-50 Toolkit, which includes suggested social media content, email newsletter copy and campaign graphics.
Participants are also encouraged to share Go RVing’s travel guides through their own communication channels, pitch the itineraries to local and regional media outlets, and work with Go RVing to develop future itinerary ideas highlighting additional destinations.
Another component of the campaign is Go RVing’s travel passport program, which rewards travelers who complete RV trips and submit photos and videos documenting their experiences. The user-generated content is intended to support future RV promotion efforts while also directing travelers to RV dealerships and other industry-related locations.
Go RVing is also inviting RV dealerships, campgrounds and other RV businesses to participate in the passport program by serving as Passport Pickup Locations. Participating businesses can request a limited supply of printed RV-2-50 Travel Passports to distribute to travelers.
For organizations unable to obtain printed passports, Go RVing said a digital version is available for distribution through email newsletters and social media channels, allowing businesses to continue participating in the campaign despite the limited availability of physical materials.