The global glamping market is on a significant upward trajectory, with substantial revenue growth expected by 2031, according to a recent report by Global Insight Services.
Glamping is rapidly gaining popularity, offering the thrill of outdoor adventure without sacrificing home comforts. This burgeoning travel trend is driven by the quest for unique, memorable, and sustainable travel experiences.
For owners and operators of glampsites, this growth presents both opportunities and challenges. The increasing demand for glamping implies the need for continuous innovation to meet evolving consumer expectations. Glampsites offering a blend of comfort, luxury, and sustainability are likely to attract the modern glamper.
According to Grand View Research, the global glamping market size was valued at USD 2.73 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 10.2% from 2023 to 2030.
The rise in concerts and significant music festivals worldwide is expected to boost the glamping industry over the projection period.
Glampsites must also leverage technology to enhance the guest experience, from booking to staying.
For instance, AutoCamp, a licensed partner of Airstream Inc., offers several accommodation types which are pet-friendly and include custom modern cabins, luxury tents (based on seasonality), and more.
Furthermore, the rise of social media and the desire for shareable travel experiences suggest that glampsites should be designed with aesthetics and ‘Instagrammability’ in mind.
The increasing influence of social media among consumers is expected to create awareness about glamping and its benefits.
Key players in the global glamping market include Under Canvas, Collective Retreats, Tentrr, Eco Retreats, Baillie Lodges, Nightfall Camp Pty Ltd, Tanja Lagoon Camp, Radisson Hotel Group, Paperbark Camp, Asheville Glamping, and others.
The glamping market is set to witness significant growth in the coming years, driven by the increasing desire for unique, sustainable travel experiences.
The industry is evolving with new trends and technologies, making it an exciting space to watch. For owners and operators of glamp sites, this growth presents a lucrative opportunity, but also implies the need for continuous innovation and adaptation to meet evolving consumer expectations.
