In a significant nod to the burgeoning women outdoors movement, Girl Camper Magazine, an outdoor women’s adventure group in the US with chapters in over 30 states mentoring women into the great outdoors, has secured the Bronze award in the esteemed Travel Magazine category at the Lowell Thomas Awards.
This recognition places the magazine in the elite company, with “Travel and Leisure” bagging the Silver and “Afar” taking home the Gold.
Janine Pettit, editor-in-chief of Girl Camper Magazine, took to LinkedIn to share this triumphant moment.
She didn’t miss the opportunity to laud her dedicated team, with special mentions of Kim Foley MacKinnon, Shannon Garrett, and her co-founder, Diane McNamara. Their collective efforts have not only earned accolades but also carved a niche in the travel and outdoor industry.
“Last week Girl Camper Magazine won the Bronze in the Travel Magazine category at the Lowell Thomas Awards. Silver went to “Travel and Leisure” and gold to “Afar.” I’m so proud of my team especially Kim Foley MacKinnon and Shannon Garrett along with my co-founder and co-dreamer Diane McNamara,” Pettit’s LinkedIn post indicated.
The magazine’s ethos, as articulated by Pettit on their website, is the belief that there’s “No Wrong Way to Camp Like a Girl.”
This inclusive mantra resonates deeply with a diverse audience, from novices in the camping world to seasoned enthusiasts. Whether you’re a car camper, tent enthusiast, hammock lover, RVer, or cabin renter, Girl Camper Magazine has something to offer.
But what does this mean for the RV and outdoor hospitality sector?
The recognition of Girl Camper Magazine at such a prestigious platform underscores a trend that the outdoor hospitality industry can’t afford to ignore: the rise of women-led outdoor adventures.
Girl Camper, as the largest outdoor women’s adventure group in the US, is at the forefront of this movement, with a presence in over 30 states, mentoring and guiding women into the embrace of the great outdoors.
For campground and RV park owners, this is a clarion call to recognize and cater to this demographic. It Women, whether traveling solo or in groups, are seeking experiences that resonate with their unique needs and aspirations.
Campgrounds can seize this opportunity by offering tailored amenities, safety features, and programs that appeal to women campers.
Workshops, guided tours, and women-centric outdoor activities can be curated to enhance their camping experience.
Moreover, partnerships with platforms like Girl Camper can provide campgrounds with insights into the preferences and requirements of women campers. Such collaborations can pave the way for creating a more inclusive and welcoming environment, ultimately boosting footfall and loyalty.
The accolade won by Girl Camper Magazine is not just a testament to their excellence but also a beacon for the outdoor hospitality industry. It’s a reminder of the evolving landscape of outdoor adventures and the imperative to adapt, innovate, and cater to the diverse needs of today’s campers.