The RV industry is set to experience a unique blend of outdoor adventure and cultural diversity as the Melanated Cares Foundation announces its annual event, the Melanated Campout, powered by Winnebago Industries.
The nonprofit organization, which aims to encourage people of color to embrace the outdoors, is gearing up for its flagship camping retreat, scheduled to take place from September 29 to October 1 in Georgia.
The Melanated Campout marks the second year of a successful partnership between Winnebago Industries and Melanated Cares. The collaboration aims to create diverse and inclusive outdoor spaces, a mission that resonates with both organizations.
Winnebago Industries, a leading manufacturer of outdoor lifestyle products, has officially signed on as the title sponsor for the event, further solidifying its commitment to diversity and inclusion in the outdoors, as per the News & Insights report of the RV Industry Association.
Jocelyn McCants, co-founder of Melanated Campout, expressed her excitement about the continued support from the Winnebago Industries Foundation. She noted that the partnership has opened new doors for the organization, allowing it to scale year after year.
There’s always something you come away with that you can bring home to your dealership and make small changes that end up making huge differences down the road,” she said, emphasizing the value of the annual retreat.
The event promises an upscale camping experience, welcoming hundreds of diverse campers to an exclusive campground. The facility offers RV sites with electricity, cable TV, premium and primitive tents, and cabins.
Attendees can also enjoy scenic lake views, a marina, golfing, restaurants, and more. The Melanated Campout’s iconic event itinerary includes activities ranging from yoga to guided fishing to lip sync battles.
Nathan Hart of Walnut Ridge Family Trailer Sales, New Castle, IN, shared his appreciation for the networking and interacting opportunities provided by the convention. He mentioned that most of their business associates were met at the convention, and some of his lifelong friendships were formed there.
Ryan Horsey of Parkview RV Center in Smyrna, DE, highlighted the value of the convention committee’s resources and the pool of information gathered at the event.
He mentioned that the lessons learned from workshops or keynote speakers are applied to serve their customers better.
“We receive a good return on investment and we’re able to come back to our dealership and share that information with other team members,” he said.
The Melanated Campout has seen significant growth since its inception five years ago, hosting more than 1,500 campers. The event’s success is a testament to the increasing interest in outdoor activities among diverse communities and the industry’s efforts to create inclusive spaces.
Jil Littlejohn Bostick, executive director of the Winnebago Industries Foundation, expressed her excitement about the continued partnership. She praised Melanated Cares for its history of conceptualizing and executing large-scale events centered on inclusion.
Bostick emphasized their shared commitment to making the outdoors a place for everyone as part of their ‘All In, Outdoors’ approach.
The Melanated Campout is a shining example of how the RV industry is embracing diversity and inclusion. The event not only provides a unique camping experience but also fosters a sense of community among diverse campers. As the industry continues to evolve, initiatives like the Melanated Campout will play a crucial role in shaping its future.