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EasyCare, National Auto Care Merge Into Single Brand Identity

EasyCare, a provider of F&I products and services, has unveiled a new brand identity reflecting its recent merger with National Auto Care. 

The move comes after the acquisition of National Auto Care by APCO Holdings, EasyCare’s parent company, in January 2023. The rebranding initiative aims to underscore the company’s dedication to offering premier F&I solutions to both automotive and RV dealers.

According to a press release by EasyCare, the new brand identity includes a refreshed visual identity, featuring an updated logo, vibrant color palette, and refined brand messaging. 

“The new brand mark symbolizes our commitment to help consumers keep moving forward,” said Jennifer Haddow, vice president of marketing for APCO Holdings. “The introduction of a third color in our brand palette represents our ongoing commitment to our dealers, agents, and customers.”

In addition to the visual updates, EasyCare has relaunched its website, easycare.com, to provide a more engaging, accessible, and navigable experience for dealers, agents, and consumers. 

The newly redesigned logo also made its debut in the national racing arena, featured on Jordan Anderson Racing car #31 at the Talladega NASCAR Xfinity Series AG-PRO 300 race on April 20.

While the rebranding presents a new face for some of EasyCare’s legacy customers, the company remains committed to providing innovative products and exceptional support to its dealers and agents. 

The merger with National Auto Care is expected to enhance EasyCare’s ability to serve its growing dealer portfolio by offering a broader range of top-tier product solutions.

EasyCare, a provider of F&I products and services, has been partnering with top-performing dealerships across the country since 1984. With a comprehensive suite of F&I products, innovative training programs, dealership development strategies, dealer wealth-building solutions, and claims experience, EasyCare has consistently helped dealers achieve outstanding results. 

The company’s F&I products are the only ones to have earned the prestigious “MotorTrend Recommended Best Buy” designation for franchised dealers, and EasyCare maintains an A+ rating from the Better Business Bureau. 

As part of the APCO Holdings family of brands, EasyCare has protected more than 23 million customers, paid out over $3.7 billion in claims, supports over 8,000 dealers, and manages over $1 billion in dealer wealth. To learn more about EasyCare’s offerings, visit easycare.com.

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questQuinn
questQuinn
April 24, 2024 1:17 pm

Have you heard the news? EasyCare and National Auto Care joined forces to revamp their brand and offer a wider range of F&I solutions, creating a powerhouse for dealers. It’s exciting to see how this merger will elevate their services and support for dealerships in the auto industry.

Matthew Campbell
Matthew Campbell
April 24, 2024 1:37 pm

Isn’t it exciting how EasyCare and National Auto Care’s merger brings more F&I solutions for dealers? The enhanced brand and user-friendly site promise a top-notch experience for all involved.

Bottom130
Bottom130
April 24, 2024 2:17 pm

Have you heard about the exciting merge between EasyCare and National Auto Care? They’re all about listening to dealers and agents like us to fine-tune their F&I solutions for the auto and RV world. Plus, they’re stepping up their game with more training and resources for our success!

Devon River
Devon River
April 24, 2024 3:56 pm

Isn’t it exciting? EasyCare and National Auto Care have teamed up to create a real buzz in the automotive world! 🚗 Get ready for some top-notch F&I solutions and a whole lot more as they rev up with a promise to deliver the goods and dominate the track! 😄

NoelVertex
NoelVertex
April 24, 2024 5:20 pm

Did you catch the scoop? EasyCare and National Auto Care are teaming up for a fresh new brand identity! It’s not just about looks. they’re all about boosting customer experiences. Cool, right?

SamVoyage
SamVoyage
April 25, 2024 4:33 am
Reply to  NoelVertex

Isn’t it great when brands come together for a fresh vibe? It’s all about enhancing the customer experience for a better ride!

JoyfulJive210
JoyfulJive210
April 24, 2024 5:58 pm

Have you heard the news? EasyCare and National Auto Care merged, offering dealers a wider range of top-notch F&I solutions. It’s exciting, right? The new brand sets a high standard!

Linda Harris
Linda Harris
April 24, 2024 9:52 pm

Isn’t it exciting how EasyCare and National Auto Care are teaming up to shake things up in the F&I solutions game? I think their new look screams dedication and innovation, don’t you? It’s like they’re setting a whole new vibe for customer service in the auto industry.

ComfyPal15
ComfyPal15
April 25, 2024 1:16 am

Did you catch the scoop on the EasyCare and National Auto Care merger? It’s not just about a new look. it’s all about bringing fresh ideas to the F&I solutions game. Plus, they’re gearing up to revolutionize customer experience in the auto and RV world. Cool stuff, right?

Julie Roberts
Julie Roberts
April 25, 2024 6:16 am

Did you catch the scoop on EasyCare and National Auto Care merging? It’s not just a snazzy new look – they’re pumping up their F&I solutions for auto and RV dealers! Check out the revamped EasyCare.com for a smooth ride. Cool new features for dealers and customers are in play!

KaiLagoon
KaiLagoon
April 25, 2024 8:16 am

Have you heard? EasyCare is stepping up its game with a fresh look and cool new online platform for dealers. It’s all about making life easier for us in the automotive world!

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Hi, you might find this article from Modern Campground interesting: EasyCare, National Auto Care Merge Into Single Brand Identity! This is the link: https://moderncampground.com/usa/easycare-national-auto-care-merge-into-single-brand-identity/