EasyCare, a provider of F&I products and services, has unveiled a new brand identity reflecting its recent merger with National Auto Care.
The move comes after the acquisition of National Auto Care by APCO Holdings, EasyCare’s parent company, in January 2023. The rebranding initiative aims to underscore the company’s dedication to offering premier F&I solutions to both automotive and RV dealers.
According to a press release by EasyCare, the new brand identity includes a refreshed visual identity, featuring an updated logo, vibrant color palette, and refined brand messaging.
“The new brand mark symbolizes our commitment to help consumers keep moving forward,” said Jennifer Haddow, vice president of marketing for APCO Holdings. “The introduction of a third color in our brand palette represents our ongoing commitment to our dealers, agents, and customers.”
In addition to the visual updates, EasyCare has relaunched its website, easycare.com, to provide a more engaging, accessible, and navigable experience for dealers, agents, and consumers.
The newly redesigned logo also made its debut in the national racing arena, featured on Jordan Anderson Racing car #31 at the Talladega NASCAR Xfinity Series AG-PRO 300 race on April 20.
While the rebranding presents a new face for some of EasyCare’s legacy customers, the company remains committed to providing innovative products and exceptional support to its dealers and agents.
The merger with National Auto Care is expected to enhance EasyCare’s ability to serve its growing dealer portfolio by offering a broader range of top-tier product solutions.
EasyCare, a provider of F&I products and services, has been partnering with top-performing dealerships across the country since 1984. With a comprehensive suite of F&I products, innovative training programs, dealership development strategies, dealer wealth-building solutions, and claims experience, EasyCare has consistently helped dealers achieve outstanding results.
The company’s F&I products are the only ones to have earned the prestigious “MotorTrend Recommended Best Buy” designation for franchised dealers, and EasyCare maintains an A+ rating from the Better Business Bureau.
As part of the APCO Holdings family of brands, EasyCare has protected more than 23 million customers, paid out over $3.7 billion in claims, supports over 8,000 dealers, and manages over $1 billion in dealer wealth. To learn more about EasyCare’s offerings, visit easycare.com.