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Campspot’s Biggest Booking Week Drives Record Reservations, Attracts New Campers Ahead of Summer

Campspot’s second annual Biggest Booking Week, held March 4-10, significantly outpaced its inaugural event last year, delivering a substantial boost in campground bookings across North America and connecting operators with a fresh wave of campers.

The week-long event is timed to capitalize on the historically high booking activity seen in March. Campgrounds participating in the Campspot Marketplace saw bookings increase by 51% over the previous four-week average, while non-participating campgrounds reported a 13% increase.

Campspot Chief Marketing Officer Erin Stender commented on the success of the promotion. “These promotions have been a successful way to not only boost bookings for our parks but also to help them reach new campers with the increased exposure,” Stender said.

During the promotion, campgrounds on the Campspot Marketplace showed a 9% week-over-week increase in the percentage of campgrounds that received at least one booking. Additionally, 74% of participating campgrounds saw an increase in their bookings from the platform.

Overall, campgrounds that took part in the Biggest Booking Week experienced a 17% increase in total reservations across all Campspot sources during the promotion, compared to the prior month. This was a larger increase than that experienced by non-participating parks.

The promotion was notably successful in attracting new customers, with 75% of bookings at participating parks made by first-time visitors.

The economic impact of the promotion was also significant. The average booking value at participating parks was $331, which is 57% higher than the $211 average at non-participating parks. Reservations made with the “BIG24” promotional code for RV and tent bookings were 7.5% and 15% higher, respectively, than bookings made without the code.

Stender expressed enthusiasm about the results. “We are thrilled with the success of the campaign and the ability to give our parks a boost ahead of the summer camping season. We know reaching new campers is harder than ever, and we prioritize supporting our parks through revenue-driving features available in our software, but also with unique marketing and distribution opportunities, whenever possible.”

The success of Campspot’s Biggest Booking Week underscores the value of strategic marketing in the campground and outdoor hospitality industry, enabling operators to maximize their visibility and revenue as they prepare for the peak season.

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JaxB93Gaming3v9
JaxB93Gaming3v9
April 22, 2024 5:51 pm

Can you believe the buzz from the Biggest Booking Week at Campspot? They’re all about expanding to welcome more campers and support parks better. 🏕️ Exciting times ahead! 😊

Shell13Crack310
Shell13Crack310
April 22, 2024 11:11 pm

Campspot really hit the jackpot with that booking blitz! New campers flooding in, parks scoring big increases, and summer’s looking to be as hot as those campfires!

HazelDew
HazelDew
April 23, 2024 2:14 am

Isn’t it neat how these record reservations are bringing in more campers? Summer’s gonna be buzzing with excitement! What’s your favorite camping memory so far?

LoveCore1231
LoveCore1231
April 22, 2024 11:53 pm

The recent Campspot’s Biggest Booking Week was a hit! It’s awesome to see more campers getting into the camping spirit. Let’s keep up the good work and make this summer unforgettable!

vince_vibes
vince_vibes
April 23, 2024 1:47 am
Reply to  LoveCore1231

Camper extraordinaire! Every summer has its own story. Let’s spice it up with glow-in-the-dark tent stakes for those nighttime adventures and a portable camping hammock for some chill time. Let’s make this summer epic!

Wade Sky
Wade Sky
April 23, 2024 8:59 am
Reply to  vince_vibes

Sounds like you’re all set for a fantastic summer outdoors! Remember to bring along a packable first aid kit for any unexpected bumps and scrapes. Looking back on past camping adventures, it’s always handy to be prepared for anything that comes your way!

ShudderByte391
ShudderByte391
April 23, 2024 3:51 am

Isn’t it awesome how Campspot’s recent campaign smashed it with more bookings and new campers? Those promo codes are 🔥 for getting the best RV and tent sites at a great deal!

Jax7x9y2z21w
Jax7x9y2z21w
April 23, 2024 5:49 am

Isn’t it cool how Campspot’s event boosted reservations and drew in new campers? They even rolled out sweet deals for loyal visitors. And hey, their CMO’s working on expanding the event to include more campgrounds – exciting times for us campers, right?

KaiLagoon
KaiLagoon
April 23, 2024 6:06 am

Let’s set up camp and enjoy the great outdoors! Campspot’s recent record bookings mean more spots and fun options for our next adventure. Time for some camping excitement!

ChillBabe238
ChillBabe238
April 23, 2024 9:40 am

Let’s chat about how Campspot’s promo push made a real impact! Campers flocked in, sparking a community vibe at parks and uncovering awesome experiences. What’s your take on the buzz?

Robert Lewis
Robert Lewis
April 23, 2024 9:53 am

Who’s up for pitching tents and roasting marshmallows? Campspot’s latest event brought a blast of fresh faces and excitement, drawing both newbies and seasoned campers craving outdoor adventures!

BoldAlpha877
BoldAlpha877
April 23, 2024 10:30 am

Can you believe the booking week at Campspot? It drew in loads of new campers and boosted summer reservations! The buzz is attracting neighboring parks for future events too!

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Hi, you might find this article from Modern Campground interesting: Campspot’s Biggest Booking Week Drives Record Reservations, Attracts New Campers Ahead of Summer! This is the link: https://moderncampground.com/usa/campspots-biggest-booking-week-drives-record-reservations-attracts-new-campers-ahead-of-summer/