In the evolving landscape of outdoor hospitality, campgrounds are increasingly focusing on enhancing their amenities to attract and retain guests. A recent Campspot report highlights this trend, showing that 30% of parks plan to add or update amenities in the coming year.
According to the Campground Amenity Trends 2024, 63% of campers say water recreation amenities are important to them. Meanwhile, 64% of campers feel most relaxed with high-speed internet availability.
Campspot, a leading platform in the outdoor hospitality sector, has released a guide filled with innovative ideas for campground owners to upgrade their amenities and improve their marketing strategies. It aims to help campgrounds increase their presence and revenue in 2024. Among the numerous suggestions, luxury restrooms and shower facilities, as well as stargazing stations, stand out for their potential to significantly enhance the camping experience.
The importance of quality restrooms and shower facilities are the most valued amenities by campers, per Campspot’s latest report. The guide recommends upgrading these facilities to offer a touch of luxury, suggesting the incorporation of high-quality materials, modern design, and features like spacious shower stalls, heated floors, and premium toiletries. Such upgrades not only improve comfort but also reflect a campground’s commitment to sustainability through the use of energy-efficient lighting and water-saving technologies.
Furthermore, Campspot’s guide encourages campgrounds to organize expert-led stargazing sessions, offer telescope rentals, and provide educational resources to enhance this experience. This amenity taps into the growing desire among campers for activities that allow them to engage with nature on a deeper level.
The guide also underscores the importance of effectively marketing these amenities. Campgrounds that provide comprehensive listings on the Campspot Marketplace, complete with high-quality photos and detailed descriptions, see an average revenue increase of 20%.
As campgrounds prepare for 2024, the focus is on creating a more immersive and comfortable camping experience. This involves not only upgrading physical amenities but also ensuring that these improvements are communicated effectively to potential guests.
The Campspot guide serves as a valuable resource for campground owners looking to navigate these changes and capitalize on the evolving preferences of campers. For more information about the report, visitors can check here.