Camping World Holdings, Inc., America’s Recreation Dealer has partnered with Authentic Brands Group (ABG), a global brand development, marketing, and entertainment company, to launch a new line of towable and motorized RVs by outdoor brand Eddie Bauer.
The Eddie Bauer Edition RV line will be exclusive in the U.S., as per a release. It will also provide the latest designer trends and innovations as consumers continue to find affordable options with premium selections for their RV and outdoor lifestyles.
“Eddie Bauer has been a leader in outdoor gear and apparel for over a century and we’re excited about the launch of the new towable and motorized lines under such a strong brand,” said Marcus Lemonis, CEO and chairman of Camping World.
“The Eddie Bauer brand is synonymous with inspiring, empowering, and enabling people to live their adventure and we believe this new line will upgrade the outdoor experience for the next generation of RVers.”
The Eddie Bauer Edition recreational vehicles will be available online at CampingWorld.com, GanderRV.com, and retail locations nationwide for an estimated third-quarter product launch.
There will be several models of towable ultra-lite travel trailers, full-size travel trailers, mid-profile fifth wheels, and Class A/B/C motorized units.
Camping World has secured the rights to market a variety of Eddie Bauer branded items via its retail stores and websites. The product assortment includes outdoor gear, apparel, and outerwear, as well as camping accessories, outdoor furniture, bedding, and pet accessories.
“Introducing Eddie Bauer RVs as a new category under Eddie Bauer in partnership with an established ABG partner delivers on our core strategy, while reinforcing the brand’s mission of making the outdoors accessible to all,” said Richard Goldberg, EVP of Business Development at Authentic Brands Group, owner of the Eddie Bauer brand.