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Desolation Hotel Brand Expands to a Second Sierra Nevada Location

The Desolation Hotel, a family-owned, eco-conscious luxury brand, known for its unique blend of sustainable comfort and untouched wilderness, has recently broadened its hospitality offerings with the addition of a new resort in Hope Valley, California. 

Photo courtesy of Desolation Hotel HV

The company, which launched its first successful luxury micro-resort in South Lake Tahoe in 2022, will ensure guests can relish the experiences offered at both locations by providing a convenient shuttle service.

The newly rebranded Hope Valley property, formerly known as Sorensen’s Resort, has a history stretching back to 1926. It has long been a favored retreat for nature lovers and adventure enthusiasts. Under the management of Desolation Hotel, the rustic charm of the resort has been preserved and enhanced, blending old-world charm with modern eco-conscious design principles.

The co-founder of Desolation Hotel, Chet Pipkin, expressed his excitement over the acquisition and the opportunity it presents in a recent press release

“We are proud to be the owners of this storied landmark,” said Pipkin.

The team’s vision is not limited to providing memorable guest experiences; they’re also deeply committed to sustainability and community support.

Desolation Hotel’s ongoing environmental initiatives include a partnership with the Sugar Pine Foundation, which sees one tree planted for every room night booked within the Tahoe Basin area. 

In a testament to their dedication to local communities, the company has also made substantial donations exceeding $250,000 to local organizations such as Keep Tahoe Blue and the Tamarack and Caldor Fire Victims Fund.

The newly branded Desolation Hotel Hope Valley boasts an impressive variety of accommodation types, all thoughtfully designed to coexist with the natural surroundings. 

These include 27 rustic cabins featuring custom-made furniture by regional craftsmen, 7 luxury yurts complete with modern conveniences, a vintage Spartan Trailer transformed into a glamorous camping suite, and 13 campsites for traditional campers and RV enthusiasts

Photo courtesy of Desolation Hotel HV

The resort sits in a secluded forest near South Lake Tahoe and an hour’s drive from the Reno-Nevada International Airport, making it an accessible wilderness getaway.

To immerse guests further into the wilderness experience, the hotel offers unique amenities such as a wood-fired sauna, outdoor fire pits, and complimentary seasonal adventure gear. A general store on-site caters to various needs, from picnic items to groceries. Additionally, the reimagined Sorensen’s Cafe offers a range of mountain-inspired dishes alongside fresh cocktails, craft beers, and regional wines.

The expansion of the Desolation Hotel brand into Hope Valley and the revitalization of a historic property offer private campground owners, glamping operators, and aspiring resort owners some crucial insights into the evolving trends in the hospitality sector. 

The growing demand for eco-conscious, luxury accommodations that offer immersive nature experiences while ensuring sustainability and community support not only indicates a promising market for similar operations but also stresses the importance of aligning one’s business with environmental and community-centric values.

Moreover, the unique combination of luxury and rustic elements in Desolation Hotel Hope Valley, such as the blending of modern amenities with the vintage charm of restored cabins and the Spartan Trailer, highlights the possibilities for diversifying accommodation types. This can lead to attracting a wider range of guests, from those seeking the simplicity of traditional camping to those desiring luxury glamping experiences. 

By adopting a similar model, private campground owners and glamping operators can potentially enhance their customer appeal and profit margins. For aspiring resort owners, the brand’s expansion and success serve as an inspiring case study in sustainable, luxury hospitality, indicating a viable pathway for future endeavors.

Featured image from Desolation Hotel HV

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Hi, you might find this article from Modern Campground interesting: Desolation Hotel Brand Expands to a Second Sierra Nevada Location! This is the link: https://moderncampground.com/usa/california/desolation-hotel-brand-expands-to-a-second-sierra-nevada-location/