Kampgrounds of America, Inc. (KOA) today announced that Breanne Casteel has earned a Certified Business Architect (CBA®) designation. This certification, based on the Business Architecture Body of Knowledge (BIZBOK®), underscores a commitment to innovation and operational excellence within the company.
“After a period of rapid growth, we recognized the need to examine our business operations holistically. Business architecture has been instrumental in improving our processes, fostering better collaboration between teams, and building a shared vision for the future. Breanne’s achievement further solidifies our commitment to this discipline,” Toby O’Rourke, CEO and president of KOA, said in a press release.
The CBA certification is designed to advance the discipline and profession of business architecture, ensuring that certified individuals have a comprehensive understanding of how to leverage business architecture to meet strategic objectives, address challenges, and facilitate organizational alignment and improvement.
Casteel’s approach to business architecture focuses on driving value through strategic execution, investment prioritization, impact assessment, and alignment decision-making. Her mission is to act as a catalyst for change, fostering business solutions through collaboration and empathy. This will lead KOA to achieve its business objectives more effectively, the company said.
Throughout her career, Casteel has shared her insights on the impact of business architecture on organizations at various industry events, including the Architecture Guild Summit, Building Business Capability Conference, and the Agora Insights podcast. Her discussions often highlight the benefits of business architecture, including its role in enabling organizations to navigate change and drive success.
KOA has been a leader in outdoor hospitality for over 60 years. The company’s mission is to connect people to the outdoors and each other, achieved through its two unique brands: KOA and Terramor Outdoor Resorts. KOA is known for its extensive network of privately owned campgrounds, offering support in education, design, marketing, and technology to campground owners and operators.
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