Airxcel, a recreational vehicle (RV) industry company, has launched two new brands, Solace and Forma, during its 11th Annual OEM New Product Showcase held from October 16 to 17 in Elkhart, Indiana. The event marked a significant moment for Airxcel as the company continues to expand its offerings.
Solace, a newly introduced brand, focuses on modular seating, furniture, and cushion dinettes designed for RV interiors. Headquartered in Wichita, Kansas, Solace will be managed by Kyle Ramsey, who has taken on the role of Solace’s OEM furniture sales manager.
In announcing this new venture, Rob Leach, president of Coleman-Mach and Maxxair, expressed his enthusiasm for the brand’s future. “We are excited to unveil our new venture, Solace, spearheaded by seasoned industry expert Kyle Ramsey,” he stated. Leach highlighted that Solace is set to leverage the company’s expertise and strategies.
The other newly launched brand, Forma, will specialize in RV chassis components, providing electric and manual tongue jacks, a hydraulic leveling system, and stabilizer jacks. Operations for Forma are based in Elkhart, Indiana, under Airxcel’s subsidiary InVision.
According to a press release, Anthony Wollschlager, president and CEO of Airxcel, also commented on the launch, emphasizing the company’s ongoing commitment to growth and product development. “This expansion underscores our company’s dedication to innovation and delivering superior products that enhance the RV experience,” Wollschlager said.
He added that the introduction of Solace and Forma aims to meet customer demands while supporting the company’s broader strategy of growth within the RV market.
Airxcel’s reputation in the RV sector is supported by its extensive portfolio, which now includes 18 companies with 15 facilities across the U.S. and Europe.
For more information about Airxcel, visit airxcel.com.