Ron Wheeler, CEO, and Annie Wheeler-Rusch, account and social media director of Wheeler Advertising will deliver education workshops aimed at making a good dealership even better at the 2024 RV Dealers Convention/Expo.
At noon on Nov. 12, Ron Wheeler will host “Leads, Leads, Leads: What You Need to Know to Create More Leads” in the business innovation track.
Learning objectives for this education workshop include:
- What it takes to create a lead
- Which activities deliver the best results
- How to budget for the results you’d like
In this workshop, leaders of all sizes and types of dealerships will get a first-hand look at data provided from 50 dealerships on what it takes to generate a lead.
Then, at 10 a.m. on Nov. 13, Annie Wheeler-Rusch further assists the mom-and-pop shops as she hosts the workshop “How to Build the Perfect Family-Owned Dealership Brand” in the business innovation education track.
Learning objectives in this education workshop include:
- How building a brand will maximize your advertising spent
- How to bring it to life in all areas of your dealership
- How each step builds upon the next step
- The 16 steps to branding your dealership
Dealers will leave with a clear path on how to brand their dealership and maximize its exposure.
About the RV Dealers Convention/Expo
The convention allows North America’s top dealership personnel to forge valuable connections with peers, industry leaders, and potential business partners in the Expo.
Dealership professionals can expand their network and gain insights from the best in the RV industry. The dealer-organized RVDA Convention will provide an in-depth look into the current sales landscape. Attendees will have access to valuable resources to optimize all departments within a dealership, including fixed operations.
The event is sponsored by RVDA of the U.S., RVDA of Canada, and the Mike Molino RV Learning Center. To register for the 2024 RV Dealers Convention/Expo, click here.
