As the sun sets and the campfire glows beneath the stars, the outdoors takes on a special charm. When you add a touch of luxury to that experience, that’s where glamping, or “glamorous camping,” comes in. If you own a campground, RV park, or glamping resort, you’re about to discover how and why glamping could be a game-changer for your business.
Picture this: A family arrives at your campground, tired from a long drive. Instead of setting up a tent, they walk into a beautifully decorated safari tent, complete with cozy beds, soft rugs, and twinkling fairy lights. They’re charmed, aren’t they? This is the magic of glamping. It’s about offering an elevated camping experience that combines nature and comfort.
So, why should you consider adding glamping to your campground? First, glamping attracts a broader audience. While traditional camping appeals to rugged outdoor enthusiasts, glamping pulls in those who love nature but also crave comfort. Think of young couples looking for a romantic getaway, families wanting a unique vacation, or even older adults who enjoy the outdoors but prefer a bit of luxury.
Next, glamping can increase your revenue. These unique accommodations often command higher rates than standard campsites. Guests are willing to pay more for the added comfort and unique experience. Plus, with the right marketing, you can attract off-season visitors, smoothing out the peaks and valleys of your income.
Now, let’s talk about how to get started. Begin with planning. Walk through your campground and identify potential spots for glamping units. Look for areas with beautiful views, some privacy, and easy access to facilities. Remember, part of the glamping charm is the setting.
Once you have your spots, decide on the type of accommodations. Safari tents, yurts, treehouses, and Airstream trailers are popular choices. Each has its own vibe and appeal. Think about what fits best with the character of your campground and what will excite your guests.
Next, it’s time for setup. Start by ensuring the basics: sturdy platforms, weather-resistant materials, and comfortable furnishings. Imagine your guests waking up in a plush bed, with the morning sun filtering through the canvas walls. They step out onto a deck, sip their coffee, and breathe in the fresh air. It’s these little details that make glamping special.
Don’t forget about amenities. A glamping stay should include more than just a bed in a tent. Include nice touches like outdoor seating, lanterns, and perhaps a small kitchenette or a fire pit. If budget allows, think about adding a private bathroom or outdoor shower for an extra touch of luxury.
Once your glamping units are ready, it’s time to spread the word. Start with your existing customer base. Send out an email newsletter announcing your new glamping options. Include beautiful photos and testimonials from any early guests. Use social media to showcase the experience, posting regularly with enticing images and stories.
Consider offering special packages or promotions to attract your first glamping guests. This could be a discounted rate for the first month or a special weekend package that includes activities like guided hikes or wine tastings. Make it easy for people to say yes to trying something new.
Partnering with local businesses can also boost your marketing efforts. Team up with nearby restaurants, tour operators, or event organizers to create unique experiences for your guests. This not only adds value to their stay but also helps you reach new potential customers.
Think about the storytelling aspect of your marketing. Share the journey of setting up your glamping units on your blog or social media. Show behind-the-scenes photos and videos. Let your audience feel like they are part of the process, building anticipation and excitement.
As guests start to book, focus on delivering an exceptional experience. From the moment they arrive, make them feel special. A friendly welcome, a quick tour of their glamping unit, and a few thoughtful touches like a welcome basket can go a long way.
Encourage guests to share their experiences online. User-generated content is incredibly powerful. Ask them to tag your campground in their photos and reviews. Offer small incentives, like a discount on their next stay, for those who do.
Finally, always be open to feedback. Listen to what your guests love and what they think could be improved. Use this information to continually enhance your glamping offerings.
Adding glamping to your campground can be a rewarding journey, bringing a new level of excitement and profitability to your business. So, start planning, get creative, and watch as your campground transforms into a destination that people can’t wait to visit.
