Picture a family arriving at your campground in their RV, ready to call your park home for the next few months. They’re not just stopping by—they’re settling in. This scenario is becoming increasingly common as more people look for long-term stays. Your campground, RV park, or glamping resort can tap into this growing trend to boost profits and create a loyal customer base.
First, let’s take a look at why long-term stays are on the rise. Many people are now working remotely, which means they can live anywhere. Others are seeking a slower pace of life or want to explore new places without the rush. By providing a welcoming and comfortable space for long-term guests, you can meet these needs and keep your spots filled year-round.
So, how can you design packages that appeal to these long-term guests? Start by offering discounted rates for extended stays. For example, you might offer a weekly rate that’s lower than the daily rate or a monthly rate that provides even more savings. This gives guests an incentive to stay longer and helps you secure steady income.
Next, consider what amenities will make long-term guests feel at home. Reliable Wi-Fi is a must, especially for those who need to work remotely. Laundry facilities, a well-stocked camp store, and clean shower areas will also be greatly appreciated. Think about adding communal spaces like picnic areas, fire pits, or even a small clubhouse where guests can meet and socialize.
Let’s look at a real-life example. One RV park in the Pacific Northwest saw a significant increase in long-term guests by creating a “Work and Play” package. They offered high-speed internet, dedicated workspaces, and organized social events like potlucks and movie nights. This package attracted remote workers who appreciated the balance of productivity and relaxation.
Pricing is crucial. Be transparent with your rates and make them easy to understand. For instance, offer a clear breakdown of what’s included in the long-term stay package. This might include utilities, Wi-Fi, and access to all amenities. Having a straightforward pricing structure helps build trust and makes it easier for guests to commit to a longer stay.
Promotions can also play a big role. Try offering a “Stay Three Months, Get One Month Free” deal. This kind of promotion can entice guests to extend their stay, providing you with a more predictable income stream. Make sure to advertise these promotions on your website, social media, and through email newsletters to reach your audience effectively.
Another aspect to consider is the sense of community. Long-term guests will appreciate feeling like they’re part of a community. You can foster this by organizing regular events such as game nights, cookouts, or group hikes. These activities not only enhance the guest experience but also create bonds that encourage repeat stays.
Think about the layout of your park as well. Design your spaces to accommodate long-term guests comfortably. Spacious lots with room for outdoor seating, gardens, or even small personal touches like flower beds can make a big difference. Providing privacy while still maintaining a sense of community is key.
One glamping resort in the Midwest found success by offering themed long-term stays. They created unique packages such as “Summer Family Adventures” and “Winter Retreats,” which included tailored activities and amenities for the season. This approach not only attracted guests but also gave them reasons to return at different times of the year.
Don’t forget about customer feedback. Regularly survey your long-term guests to understand what they love and what could be improved. This shows that you value their experience and are committed to making their stay as enjoyable as possible. Positive reviews and word-of-mouth referrals can greatly enhance your reputation and draw in more long-term guests.
Lastly, flexibility is essential. Life is unpredictable, and your guests might need to change their plans. Offering flexible cancellation policies or the option to extend their stay without hassle can set you apart from other parks and resorts.
By focusing on long-term stays, you’re not just filling spots—you’re building a sustainable business model. The security of knowing you have guests for longer periods can help you plan better and provide consistently excellent service.
So, start today. Look at your current offerings and see where you can adapt to attract long-term guests. Create the packages, set the right prices, and build the community they’ll love. You’ll soon see that catering to this growing trend can lead to a thriving, profitable, and vibrant campground, RV park, or glamping resort.