Picture this: the buzz of laughter and the savory scent of grilled food fill the air. A family gathers around a campsite, not in the usual RV, but in a sleek camping van stocked with gear for a weekend adventure. This scene has become more common and tells a story about how travel and camping have transformed since the pandemic.
Since the onset of COVID-19, the world has witnessed a remarkable shift in how people approach travel. In the early days, with lockdowns and travel restrictions in place, many folks yearned for the great outdoors as a safe haven. RVs became the perfect escape vehicle—self-contained, mobile, offering both safety and freedom. It was a golden period for RV parks, buzzing with activity and filled to the brim with traditional RVs.
But as time passed and the world adapted, so did consumer preferences. Families and solo travelers began exploring different avenues, opting for more compact and flexible options like camping vans and car camping setups. These alternatives offer a sense of spontaneity and adventure, appealing to those who seek not just a place to stay but an experience to cherish.
For campgrounds, RV parks, and glamping resort owners, this shift is a call to action. It’s an invitation to look beyond the traditional RV models that once filled every campsite and to embrace the new wave of campers with open arms. The first step in adapting is understanding the “why” behind these changes. Many are drawn to the practicality of smaller vehicles that are easier to manage and navigate through diverse terrains.
You can encounter campers who are inspired by social media photos of van life, deciding to set out on their adventure. They are likely to seek out campgrounds that can accommodate their camping van and offer amenities tailored to their needs—think charging stations, Wi-Fi, and cozy communal areas that encourage camaraderie and storytelling.
To accommodate this growing demographic, consider redesigning parts of your campground. Traditional RV sites can be reimagined to create spaces for camping vans and car campers. Smaller parking spots, communal fire pits, and picnic areas can offer the perfect setting for travelers who value both privacy and community.
Moreover, think about the facilities you provide. Campers arriving in a compact setup often look for clean restrooms, showers, and perhaps a small convenience store stocked with essentials. Being able to offer these amenities can make your campground a preferred choice over others.
Another key factor is the increasing interest in technology. Modern campers often seek locations where they can still be connected. Providing reliable Wi-Fi, not just at the main office but throughout the campground, can be a significant draw. Many campers don’t want to be totally disconnected; they want to share their adventures in real time with friends and family.
Storytelling comes into play here, too. Sharing your campground’s story and the unique experiences it offers can be just as important as the facilities. Your website and social media pages should reflect the lifestyle and experiences that resonate with this new wave of campers. Highlight events, showcase beautiful scenery and share testimonials. Create a narrative that makes people want to be a part of your campground’s story.
And don’t overlook the power of partnerships. Collaborate with local tour guides, outdoor equipment rentals, or nearby attractions to offer package deals that enhance the visitor experience. This can help attract a diverse range of visitors, ensuring that your campground remains a vibrant hub of activity.
Engaging directly with your guests can also provide invaluable insights. Encourage feedback and listen to their suggestions. What did they love about their stay? What could be improved? This direct line of communication can guide you in making changes that truly resonate with your audience.
As you adapt, remember that the heart of camping is the experience—the memories created around a campfire and the friendships forged under a starry sky. By focusing on what campers value now and making strategic changes, your campground can thrive in this post-COVID era.
So, lean into these changes with an open mind and a welcoming spirit. Embrace the new direction consumer preferences are taking, and your campground will not only survive but flourish in the new age of outdoor exploration.
