MC Hospitality Highlights is a monthly report series launched in January 2024 by Modern Campground and Cairn Consulting Group. Each edition delves into a critical topic impacting the outdoor hospitality industry, providing data-driven insights and practical guidance for campground operators. The series aims to empower the industry with actionable information to enhance guest experiences, drive revenue, and foster innovation.
The February 2025 MC Hospitality Highlights report explores the rise of vehicle-based camping as travelers seek affordable and flexible outdoor stays. Car camping, rooftop tents, and alternative RVing are growing due to rising travel costs.
Economic factors like gas prices shape camper choices, with more interest in budget-friendly options. Traditional hiking is declining, while activities like forest bathing and foraging are becoming more popular.
To help campgrounds adapt, the report offers strategies to attract budget-conscious travelers, improve amenities for vehicle-based camping, and introduce nature-focused experiences.