Norfolk County Council’s deputy leader, Andrew Jamieson, has received approval to expand his farm’s tourism offerings at Drove Orchards in Thornham, near Hunstanton. The planning permission allows for the addition of five new “safari lodges” to the existing accommodation on the site according to an article by Eastern Daily Press.
Drove Orchards has become a significant local employer, hosting businesses that provide jobs for staff. The site’s success story mirrors that of other farms that have successfully pivoted to tourism, developing educational programs and seasonal events to attract visitors.
The approval of the safari lodges comes at a time when rural tourism is seeing increased interest. Jamieson’s dual role as a councillor and a business owner puts him in a unique position to understand both the administrative and practical aspects of such developments.
Environmental considerations played a crucial role in the approval process. A planning officer’s report commended the proposal, stating: “The proposal demonstrates a high standard of design in terms of layout, screening and landscaping ensuring minimal adverse impact on visual amenity and the natural environmental qualities of the surrounding landscape and surroundings.” This focus on sustainable design aligns with growing consumer demand for eco-friendly travel options.
The approval of the new safari lodges at Drove Orchards reflects a growing trend in rural areas to diversify income streams and capitalize on the increasing popularity of staycations and nature-based holidays. This shift can help sustain traditional farming communities while offering new experiences to visitors.
As Drove Orchards prepares to welcome visitors to its new safari lodges, it will be interesting to see how it balances its agricultural roots with its expanding tourism offerings. The development also highlights the importance of community support in such projects. A collaborative approach to tourism development can be crucial for the long-term success and sustainability of rural tourism initiatives.
The project stands as an example of the evolving nature of rural economies and the potential for innovation in traditional agricultural settings. The success of this venture could contribute to a more diverse and resilient rural economy in Norfolk and potentially inspire similar developments in other regions.
