In an exciting development for the world of outdoor clothing and camping, leading brand Jack Wolfskin has joined forces with prominent Irish distributor Bleubird, based in Belfast, to strengthen its presence in Ireland and Northern Ireland.
The partnership, which takes effect immediately, will utilize Bleubird’s established network of trusted retailers throughout the region, according to a report by Camping Trade World.
“Bleubird’s addition to our family of global partners is a very exciting one. They are a team of young and energetic outdoor enthusiasts that we align closely with on many relevant points, from corporate responsibility to social and environmental impact. For this reason, this partnership makes perfect sense as Bleubird joins Jack Wolfskin as the exclusive sales agent in the Irish market,” said Jack Wolfskin UK Country Manager Steve Rosier.
With this new partnership, Bleubird will play a crucial role in expanding Jack Wolfskin’s reach throughout the Irish markets. Bleubird founder Matt Creighton expressed his enthusiasm for the collaboration.
“We are excited about expanding the reach of Jack Wolfskin throughout the Irish markets. Nature is at the heart of Bleubird’s inspiration and drive. We enter this new era with Jack Wolfskin confident they share our M.O. and a profound responsibility to build an authentic business that protects the planet,” said Creighton.
The outdoor recreation industry has experienced significant growth in recent years, driven by a rising interest in outdoor activities, sustainable tourism, and an increased focus on health and wellness. In fact, the global outdoor apparel market alone is projected to reach $17.1 billion by 2025, according to a report by Allied Market Research.
As the industry continues to evolve, companies like Jack Wolfskin and Bleubird play an essential role in promoting responsible practices and sustainable products, aligning their businesses with the rising consumer demand for eco-friendly options.
This partnership is not only expected to benefit both companies but also contribute to the overall growth of the outdoor recreation industry in Ireland and Northern Ireland.
Retailers and stockists in the Irish and Northern Irish markets interested in carrying Jack Wolfskin products can contact Bleubird directly for more information.
So, when I see this Jack Wolfskin and Bleubird partnership, it makes me wonder about the impact on smaller outdoor retailers in Ireland and Northern Ireland. It’s cool that the industry is growing, but I hope there are still eco-friendly options for us nature lovers in the region.