Brook Meadow, a family-run holiday site near Market Harborough in Leicestershire, has introduced wild swimming for the 2026 season as part of an expanded program of nature-focused activities.
Located at The Wrongs Farm near the village of Sibbertoft, the site combines traditional camping with glamping, caravanning, and luxury lodges. The addition of wild swimming builds on the property’s existing focus on outdoor activities while adding a wellness-oriented element to its accommodation offering.
The designated swimming area is located on one end of the site’s five-acre lake, with access provided from a pontoon positioned near a wood-fired sauna. Guests can book one-hour swimming sessions for £8, while a three-day swimming pass for guests costs £15.
The activity gives the site another way to make use of its lake infrastructure while providing an experience that differs from conventional campsite recreation.
The introduction of swimming is part of a broader approach at Brook Meadow in which the natural setting is incorporated into the guest experience. Activities available across the site include fishing, pond dipping, nature trails, rope swings, bug hunts, and other outdoor pursuits.
Accommodation is also positioned around a combination of outdoor experiences and higher levels of comfort, according to The Irish News. One example is Marabou, a two-story safari glamping lodge located on timber stilts overlooking the lake.
The accommodation can sleep up to eight guests and features multiple sleeping areas, a kitchen and living space, decking, a fire pit, and a bathroom with a freestanding slipper bath and rainfall shower.
For operators, the combination of accommodation and bookable activities illustrates one way a rural property can develop additional guest experiences around existing natural assets.
Rather than relying exclusively on accommodation revenue, activities such as swimming, workshops, farm tours, and food offerings can create additional booking opportunities while encouraging guests to spend more time on-site.
Brook Meadow also offers a fairy bathhouse workshop, in which guests collect natural materials such as wildflowers, pebbles, and seed heads before using them to create miniature bathhouse models. The two-hour workshop is designed as a family activity and forms part of the site’s broader creative programming.
Food is another element of the site’s seasonal programming. During the summer, pop-up food vendors operate on the property, including The Curry & Co Trailer. This provides guests with an alternative to preparing every meal themselves while allowing the site to introduce changing food concepts without operating a permanent restaurant.
The farm itself is also incorporated into the visitor experience. Owners Mary and Jasper Hart offer guided tours of the gardens and farm, including opportunities for guests to learn about herbs and vegetables and collect eggs from the property’s chickens.
A farm tour costs £5 per adult and £3 per child, with a minimum group charge of £20, while egg collecting has a £2.50 booking fee.
The Wrongs Farm covers approximately 400 acres, giving the operators a substantial landscape in which to develop outdoor programming. Farm tours take visitors through woodlands, fields, and other parts of the property, providing another paid experience connected to the site’s agricultural setting.
Guests staying in some of the site’s higher-end accommodations also receive free admission to Mini Meadows, a nearby petting farm. On-site entertainment includes Cowshed Cinema, which uses one of the farm’s cow sheds as a screening space and provides a family-oriented activity during stays.
Brook Meadow’s accommodation mix ranges from traditional camping pitches to glamping and self-catering units. The Marabou safari glamping lodge starts at £145 per night midweek or £220 on weekends based on two people sharing, with additional guests charged £18 per person per night and a maximum occupancy of eight.
The Sunbird bell tent starts at £95 midweek or £125 on weekends for two people, with additional guests charged £12 per person per night. Self-catering lakeside lodges start at £120 per night for two people, with additional guests charged £18 per person per night.
Camping starts at £26 per night for a non-electric grass pitch and £33 for an electric grass pitch, based on two people and one vehicle. Mid- and high-season rates are higher.
The site also offers food hampers, including bakery, English breakfast, cream tea, and continental breakfast options, starting at £10.50 per person.
For outdoor hospitality operators, Brook Meadow’s 2026 changes highlight the potential of developing multiple revenue streams from existing site characteristics. A lake, working farm, surrounding woodland, and accommodation can each support separate guest activities, creating opportunities to diversify the visitor experience without relying solely on new accommodation construction.
The approach also reflects continuing demand for outdoor stays that combine access to nature with amenities and structured activities. By adding wild swimming alongside farm experiences, workshops, food vendors, and family entertainment, Brook Meadow is positioning its existing landscape as a central part of the product rather than simply a backdrop to accommodation.
