A new survey by Growth from Knowledge and the German Caravan Industry Association (CIVD) has revealed that caravan and motorhome owners are happier and more environmentally conscious than other tourists.
The group of caravanning holidaymakers surveyed assessed their personal well-being more positively overall than the average population, according to a report.
The statement “I am a cheerful and good-tempered person” would be agreed to by 69% of the overall population and 79% of caravanning tourists. Meanwhile, the statement “I am positive about my future” was agreed to by 65% of travelers with a leisure vehicle. This is an increment of 10 percentage points compared to the average population.
The subject area of nature and sustainability is also vital to caravanning tourists. The caravanning target group is not only paying more attention to sustainability on the road.
The statement “I try to get around in an environmentally friendly way in everyday life” was answered in the positive by 66% of caravanning tourists, a remarkable difference of 13 percentage points compared to the population as a whole which is 53%.
“Caravanning is not only a pandemic-ready but also an ecologically compatible form of travel, which makes it particularly suitable for tapping into the potential for added value in tourism in rural areas,” said a statement in the CIVD survey.
The survey also showed some areas are still underdeveloped in terms of tourism, which can be exploited for themselves since the necessary investments are relatively low and can be implemented quickly.
Environmental compatibility is one reason why younger people, in particular, are interested in a caravan or motor caravan vacation. Therefore, the caravanning industry will work together with the tourist destinations to further develop the offers for caravanning holidaymakers.
The high level of agreement among caravanning travelers on sustainability issues also shows that caravanning can play an important role in the tourism industry in achieving climate goals. Sustainability and experiencing nature will play a crucial role in the future, especially in the tourism industry.
To see the full survey, click here.
This article originally appeared on Camping Trade World.
Like a winding road leading to promising horizons, the enchanting allure of caravanning goes beyond just the jolly and earth-conscious. The survey’s revelations indicate untapped potential for the industry’s growth, offering a lucrative opportunity for rural tourism to flourish. With younger generations favoring sustainable travel, it’s time for destinations to embrace the caravanning trend and enrich their offerings. It’s exhilarating to see this shift towards eco-friendly exploration shaping the future of travel.