The French camping group Aquadis Loisirs, known for its network of 18 outdoor hospitality facilities, has announced a rebranding initiative for 2025.
Operating under the new name Terracamps, the company plans to adopt a revised strategy that emphasizes simplicity, authenticity, and discovery while maintaining its focus on eco-friendly values.
General Manager Morgane Lesueur explained that the name Terracamps was selected to underscore the company’s connection to nature and the essence of outdoor holidays. The name is designed to resonate with a wide audience, including international visitors.
Established in 1996 and led by Frédéric Martin, the group retains its slogan “Nature Campsites” and introduces fresh branding elements, including a mascot and jingle. In 2024, the group reported revenue of €7.5 million.
As part of its strategy, Terracamps is launching a franchise network for independent campsite operators. This initiative, developed in collaboration with consultancy firm Headlight, aims to allow campsites to retain their unique identity while leveraging the resources of a larger brand.
Franchisees will receive support in areas such as marketing, communication, and management, alongside access to tools aimed at boosting occupancy and revenue.
Other benefits include staff training, networking opportunities, and access to supplier agreements with preferential rates. The network also plans to conduct promotional campaigns on both national and international scales.
According to a press release, Terracamps is seeking franchise candidates who align with its values and standards. The requirements include operating a 3-star campsite with 150-200 pitches, at least 60% of which are unserviced, and a minimum annual revenue of €200,000.
Campsites must be located near a water source and commit to achieving environmental certifications such as Clef Verte or Destination d’Excellence within two years.
Membership involves a four-year contract with an initial entry fee of €6,500. Franchisees are also subject to an annual commission on accommodation revenue, starting at 4% in the first year and increasing incrementally to 5% by the third year.
Minimum and maximum annual fees range from €8,000 to €35,000. The group aims to attract 5-10 franchisees in 2025.
Franchisees will gain access to the Terracamps brand and a suite of resources designed to enhance business operations. These include tailored marketing support, central purchasing options, training programs, and professional photography packages.
Additionally, franchisees will benefit from regular training and ongoing support in areas such as accounting, communication, and reservation management.This move signals a significant shift for the group as it seeks to expand its footprint in the outdoor hospitality sector while reinforcing its commitment to sustainable tourism and authentic outdoor experiences.
