Kampgrounds of America (KOA) and Co‑operators, a financial services co-operative, announced a partnership to offer specialized insurance to RV owners and Canadian nature enthusiasts. The insurance aims to showcase budget-friendly and reliable coverage for various outdoor vehicles.
KOA recognizes Canadians as a significant demographic among its campers both in Canada and the United States. In a press release, Diane Eichler, senior vice president of marketing at KOA, highlighted the importance of this initiative. Co‑operators share our commitment to meeting the needs of outdoor enthusiasts, empowering Canadians to spend more time outdoors with confidence. We are delighted to enhance the experience for Canadian campers through this partnership,” Eichler said.
Co‑operators offers RV insurance tailored for trailers, campers, motorhomes, motorcycles, dirt bikes, ATVs, and snowmobiles. The insurance options include standalone coverage with competitive rates and the flexibility to bundle with home or auto insurance for additional savings.
George Hardy, VP of strategic initiatives at Co‑operators, expressed excitement about the new partnership with KOA. He noted that this collaboration not only marks a significant milestone in Co‑operators’ strategic vision for recreational vehicles but also highlights its commitment to offering comprehensive coverage tailored to the diverse needs of campers across Canada.
“Together, we look forward to enhancing the camping experience and ensuring peace of mind for all our valued clients,” Hardy said.
KOA boasts over 500 franchised and owned campgrounds. United under the mission of “connecting people to the outdoors and each other,” KOA offers campground owners and operators support in education, design, recruitment, marketing, and technology.
With over $64 billion in assets under administration, Co‑operators have been in Canadian financial services since 1945. Known for its community involvement and commitment to sustainability, the organization achieved carbon-neutral equivalency in 2020 and aims for net-zero emissions in its operations and investments by 2040. The company has also introduced recreational vehicle products to a nationwide audience via an online platform.
To learn more about KOA, visit koa.com.