In a recent shift of holiday preferences, Tasmanians are increasingly seeking peace and quiet, a trend unveiled by a study conducted by BIG4 Holiday Parks. This growing quest for serenity marks a significant change in the way Tasmanians approach their leisure time.
The study indicates that 84% of Tasmanians now prioritize rest and relaxation on their holidays, a figure that surpasses the Australian national average of 74%. This data points to a unique trend among Tasmanian holidaymakers, differentiating their preferences from the broader Australian populace.
Sean Jenner, CEO of BIG4 Holiday Parks, provides valuable insights into these findings. He notes that the research has been instrumental in understanding the evolving habits of Tasmanian travelers. According to Jenner, this shift is influencing how holiday parks, including BIG4, are tailoring their offerings to meet these new preferences.
In response to this trend, BIG4 Holiday Parks are adapting their facilities to cater more to relaxation and tranquility. This includes the introduction of various accommodations and amenities designed to promote a peaceful holiday experience, as reported by Caravanning Tasmania.
From scenic powered sites to air-conditioned cabins, the focus is on creating environments conducive to relaxation.
Jenner emphasizes the essence of a true holiday experience as one where guests wake up feeling refreshed and ready to seize the day. This philosophy underpins BIG4’s approach to holidaymaking, ensuring that guests find the tranquility they seek.
Tasmania’s natural ambiance plays a significant role in this trend. The state is known for its tranquil and serene environment, making it an ideal destination for those seeking a peaceful getaway. Jenner remarks that Tasmania’s appeal lies in its ability to offer a relaxing atmosphere, a sentiment encapsulated in the phrase ‘come down for air.’
The post-COVID world has also influenced holiday trends, with more people seeking relaxation during their time off. Jenner observes that this shift aligns well with Tasmania’s offerings, as more individuals prioritize relaxation over other holiday activities.
BIG4 Parks are proactively adapting to these changes. The parks have increased the number of relaxation and quiet spots to accommodate guests’ preferences. This adaptation demonstrates BIG4’s commitment to evolving with the changing needs of their guests.
While BIG4 Parks are known for their community spirit, they also recognize the importance of individual preferences for quiet time. Jenner highlights the balance between communal activities and private relaxation as key to catering to diverse guest needs.
